QYOU Media Inc has appointed Raj Mishra as Group CEO of QYOU Media’s India operations. He will oversee all business units, and will focus on increasing operational and financial synergies and strengths among the three primary business units of the company as it further pivots in India into digital distribution and direct to consumer initiatives.
Mishra has over 13 years of experience and a background that includes senior management roles in building successful app businesses in Indian markets. Mishra specialises in go-to-market strategies, sales, marketing, business growth, and profit and loss management.
His career highlights include his role as the first employee at Musical.ly in India (now TikTok), leading it to over 60 million monthly active users. As the Country Head for both Musical.ly and later for TikTok following its acquisition, he fostered growth for ByteDance in India, establishing local teams, cultivating business partnerships, and nurturing the creator community. Most recently, Mishra was consulting for a number of digital and gaming companies including QYOU’s India business units.
Curt Marvis, CEO and Co-founder, QYOU Media, said, “We are thrilled to have Raj on board to direct the next phase of growth for our businesses in India. Working with him as a consultant to QYOU India over the last several months, it became clear to me and the Board that his skill set and experience were directly applicable to our overall business objective to become a larger brand with more direct to consumer initiatives in India. This includes our most recent launch of the new freemium version of Q GamesMela. In addition, Raj’s understanding and knowledge of how the creator economy works, as a result of his roles at both Musical.ly and TikTok are invaluable for us as we build a creator centric brand and business. His appointment to oversee our entire operation in India launches a very exciting new chapter in our history.”
Raj Mishra added, “I joined the board of QYOU Media because I was excited about the size and scope of the opportunity for which they have already built the foundation. In working directly with the business since that time, I now know that the potential is even greater than I had first realised. There is a tremendous amount of hard work, coordination and execution ahead and we have only scratched the surface of what is possible for QYOU. I have shared with Curt and the Board my thoughts on how I see the business unfolding and expanding in the coming years. I can’t wait to get deeper into working with the executive management and employees at all the business units and to help QYOU raise the India business to a level of success we all know is possible.”
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