Global beauty brand Shiseido has unveiled its first campaign in India with brand ambassador actor Tamannaah Bhatia.
India’s first Shiseido campaign film has Bhatia showcasing Shiseido’s three-step skincare regimen, to activate, strengthen and regenerate her skin. The video highlights Shiseido’s products – Eudermine Activating Essence, Ultimune Serum & Essential Energy cream.
“We are thrilled to have Tamannaah Bhatia as the face of our skincare regimen campaign video in India. Tamannaah’s grace, elegance, and authenticity resonate with Shiseido’s values, making her the perfect choice for this campaign. Through this collaboration, we aim to inspire and penetrate the market of luxury aspirants by educating them. Tamannaah’s dedication to Shiseido’s products makes her not just an endorser but an authentic advocate, aligning perfectly with our ethos of promoting genuine beauty and inclusivity,” said Villoo Daji, Senior Vice President – Group Marketing, Baccarose Perfumes & Beauty Products Pvt Ltd.
“Tamannaah Bhatia’s association with Shiseido goes beyond being a brand ambassador; she is a true user and advocate of our brand philosophy and skincare products, we are looking forward to her sharing how Shiseido skincare may help the Indian consumers’ skin, especially with its unique climate and environment,” said Sher Le CHUA, APAC Regional Director, Shiseido. “Her genuine belief in our skincare solutions and her own remarkable skincare journey epitomise the effectiveness of Shiseido skincare. We are thrilled to have her on board, and she personifies the values of inclusivity and authenticity that Shiseido holds dear. This trio range, targeting the age group of 25 – 40, Tamannaah is a perfect choice as our target consumer resonates with her as a personality. I am also elated about consumers using the Skin Visualizer, which has been developed through many years of research by Shiseido. It is a touch-free device that instantly measures and visualises the current condition of beauty circulation and is designed to help bring beauty out from the skin’s foundation, rather than merely solving problems on the surface.”
Tamannaah Bhatia said, “I am honoured to be a part of Shiseido’s Skincare Campaign Video. I have been using Shiseido skincare for a long time now and can confirm the efficacy of the brand through visible results on my skin. Shiseido’s commitment to celebrating diverse beauty aligns with my personal beliefs, and I am thrilled to represent a brand that empowers individuals to embrace their true selves.”
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