Energy solutions company Luminous Power Technologies has launched its Diwali campaign #IlluminatingLives, with the message that the spirit of giving is the true spirit of the festival.
The campaign has been conceptualised and executed by AutumnGrey and directed by Deepti Nangia.
The campaign film shows an employer and her driver talking about power cuts after his daughter asks him to get batteries for the emergency light. The driver tells his employer that power cuts are frequent in his part of town, and with his daughter determined to go to medical college, she spends a good part of her time studying in the light of the emergency lamp. The employer decides to do something about this and surprises him with an inverter for Diwali to make sure there are no hindrances to his daughter’s studies.
Neelima Burra, Chief Strategy, Transformation & Marketing Officer, Luminous Power Technologies, said, “Luminous has always been at the forefront of innovation and social responsibility. The #IlluminatingLives campaign highlights our deep commitment to lighting up not only homes but also the lives to dream bigger and achieve higher. In a country where long power outages are common, we remain dedicated to lighting up lives in India. This Diwali, let us join hands to express our gratitude and spread the joy of giving. Together, we can make this Diwali truly special by spreading light, happiness, and hope, ensuring that the light of progress reaches everyone, even in the darkest hours.”
Anusha Shetty, Chairperson and Group CEO, Grey Group India, said, “Power cuts are real in India and living in larger homes with inverters and solar solutions, we miss to see a reality sometimes. A lot of us already help with fees and clothes but what our extended family require is a bit more power in their lives. I am glad we were able to partner Luminous with this Diwali vision.”
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(This information is published from a press release.)
