The inaugural edition of the Clutter Cutters Marketer Awards is to be hosted in Bengaluru on November 29, 2023 following the Medianews4u Print and Television Summit.
Based on the body of work from January 2022 to the date of announcement of nominees (November 14, 2023), 10 nominees were picked, down from the originally envisaged 15. This was to ensure that the bar is set high right from the inaugural edition.
Popular campaigns from each of the companies / brands were evaluated to arrive at a cumulative Clutter Cutters Score for each entity. The marketer/s behind the campaigns have been nominated, representing their teams and partners, in line with the purpose of the awards to honour clients who encourage and sign off on clutter-breaking work.
Shiva Krishnamurthy, Beverages and Foods Head, Hindustan Unilever is among nominees for the inaugural edition of the awards because of these campaigns for Red Label, Taj Mahal and 3 Roses.
Brooke Bond Red Label | Swad Apnepan Ka | Hospital
Brooke Bond Red Label | Tea – India’s Favourite Social Network
Brooke Bond Red Label | Taste of Togetherness
Brooke Bond Taj Mahal | Megh Santoor
Brooke Bond Taj Mahal | Sukoon Ka Riyaaz | Sukoon Ka Pyala
Brooke Bond 3 Roses | Idhu Namma Tea(m)
Brooke Bond 3 Roses | Niram, Suvai, Thidam
The winners will be announced at the awards night.
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