Starbucks announced it has collaborated with Netflix for ‘The Archies’. Set in the 1960s, ‘The Archies’ is a live-action musical that reimagines the Archie comics in the idyllic town of Riverdale. As part of the collaboration, Starbucks introduced a special range of beverages inspired by Archie, Veronica, and Betty.
The Archies stars Suhana Khan as Veronica, Khushi Kapoor as Betty, Agastya Nanda as Archie, Vedang Raina as Reggie, Aditi Saigal as Ethel, Yuvraj Menda as Dilton and Mihir Ahuja as Jughead.
The film begins with a Starbucks partner calling out Veronica’s favourite drink order, as each member of the crew enjoy their time at a retro Starbucks store. The gathering of friends culminates in the shared experience of savouring festive beverages served in Starbucks Red Cups.
Adrit Mishra, Chief Operating Officer, Tata Starbucks said, “Coffee Leadership is at the heart of everything we do at Starbucks, and we strive to innovate for the communities that we are a part of. The holidays are a time to enjoy the strong bonds we have created throughout the year and cherish the connections that will stay with us for a lifetime. Through our collaboration with Netflix’s ‘The Archies’, we want to remind customers to spend time with their loved ones and build new memories, while reliving the old ones. Every Starbucks store in India is set to welcome our Starbucks family with the iconic Starbucks Red Cups and exclusive Archies beverages.”
Shilpa Singh, Senior Director – Marketing Partnerships, APAC, Netflix, said, “The Archies is all about the bonds of friendship, and this Holiday collaboration with Starbucks will share the spirit of friendship with an added dash of nostalgia for our customers. With the holiday season right around the corner, #ItStartsWithYourGang perfectly combines the familiar warmth and comfort of Starbucks with the friendship of The Archies. Ultimately, it’s an invitation to everyone to embrace their own gang.”
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