Online gaming company Games24x7 has onboarded kabaddi star Pawan Sehrawat as brand ambassador for its fantasy sports platform My11Circle.
Sehrawat will be seen in the brand’s upcoming campaign titled ‘Ab My11Circle Banega Kabaddi ka Naya Maidaan’ on the opening day of the upcoming Pro Kabaddi League Season 10 that kicks off on December 2, 2023. As part of the campaign, the company will offer fans a daily opportunity to win an SUV.
Avik Kanungo, Associate Vice President – Brand and Marketing Strategy, Games24x7, said, “Kabaddi, deeply rooted in our Indian heritage, holds a cherished place in our hearts as a cultural icon. This indigenous sport embodies the essence of our traditions and resilience. With Pawan Sehrawat joining My11Circle as the face of our new campaign, we’re not just celebrating his stellar performances but also honoring the spirit of Kabaddi. Through this partnership, we’re dedicated to amplifying the love for this remarkable sport, offering an immersive gaming experience that resonates with the passion of Kabaddi enthusiasts nationwide.”
Sehrawat said, “I am excited to be associated with My11Circle, a platform that has been a pioneer in transforming how fans engage with sports. Kabaddi holds a special place in the hearts of millions of Indians, and together, we aim to make it even more accessible and exciting.”
Pawan Sehrawat is the most expensive buy for the second consecutive year in the Pro Kabaddi League. He was picked by Telugu Titans for Season 10.
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