Digital media company Oplifi has appointed Gaurav Gupta as Global Head of Performance Marketing, Data and Martech. Gupta will be based at Oplifi’s Singapore office.
Gupta has over 18 years of experience and has expertise in transforming the landscape of performance marketing. He has earlier worked at Circles.Life, PropertyGuru, Havas Media, Emirates, Accor Hotels, BNP Paribas, and DBS Bank.
At Oplifi, Gupta will set up a new business stream of Growth Marketing and merge Martech tools and data analytics to create marketing solutions that are not only high-performing but also sustainable and customer-centric.
Gaurav Gupta said, “The landscape of growth has irreversibly transformed, pivoting from basic user acquisition to a more nuanced focus on profitability. While this shift puts CAC under interrogation every time, the focus needs to move to increasing conversion rates instead. As informed marketing custodians, it’s our duty to advocate for what’s genuinely beneficial for long-term sustainable growth, rather than just sell what sells.”
Anup Kumar, Co-Founder, Oplifi, said, “Gaurav Gupta’s proven successes span various roles, from transformative positions at Circles. Life and PropertyGuru to leading omnichannel strategies at Havas Media. His journey reflects relentless innovation across diverse markets. I firmly believe Gaurav’s adeptness in team leadership and pioneering 1P data strategies will elevate our clients along the value chain, leveraging his expertise in Performance Marketing and Martech.”
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