Nivea India has launched its digital-first campaign The Original #TheOG, celebrating the legacy of Nivea Crème that has been part of our lives for generations. The campaign showcases films featuring actor Madhuri Dixit, singer Shreya Ghoshal and tennis player Sania Mirza who have been ‘Originals’ in their fields.
The films featuring Dixit and Mirza have the two talking about people wanting to be stars and champions. They insist that it is, however, more important to be true to oneself, and be original, like Nivea Crème, which has been around for over a 100 years.
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Sunil Gadgil, Marketing Director, Nivea India, said, “With #TheOGs campaign, Nivea India celebrates the timelessness of Nivea Creme and the enduring influence of icons across multiple genres. Amidst the whirlwind of change, certain elements, much like these legendary personalities and our beloved Nivea Creme, defy fleeting trends. The campaign stands as a celebration of the everlasting tradition of care and reliance embodied by Nivea Creme and its iconic blue tin – inviting everyone to partake in a story of timeless original extra care that’s stood the test of time.”
To amplify the campaign popular creators from the beauty and wellness realm will also share their favourite hacks using the cream.
