Duroflex announced the appointment of Sridhar Balakrishnan as the Group CEO of Duroflex Group. The move aligns with the company’s vision to transition from a family-run business to a professionally-managed one.
Balakrishnan will play a critical role in unifying the management and growth strategies of both in-house brands under Duroflex Group – Duroflex and Sleepyhead. Having worked in various leadership roles in promoter-owned businesses, Balakrishnan is well-positioned to lead this transition within the company. By consolidating leadership, the company aims to streamline decision-making processes.
Balakrishnan’s leadership will also guide Duroflex toward becoming a publicly-listed company in the years ahead.
Balakrishnan began his career at Marico, where he worked for 17 years and grew to the role of Chief Operating Officer for clusters across South Asia, Middle East & Africa. Balakrishnan has also worked at Star India and ACC Cement.
Mathew Chandy, CMD, Duroflex, said, “We are thrilled to welcome Sridhar as the Group CEO for Duroflex Group. As we continue to grow and scale, it is critical for us to transition into a more professionally run organisation, bringing in outside experience and perspective. Sridhar’s wealth of experience and strategic acumen aligns well with our vision. With his leadership, we are confident in taking Duroflex to a larger playing field, solidifying our position as a key player in the industry. We look forward to his guidance and expertise in steering Duroflex toward greater heights.”
Sridhar Balakrishnan, Group CEO, Duroflex said, “Duroflex has been in the forefront of driving the sleep solutions industry and I’m delighted to join a team of committed individuals bringing innovation to this category. One of my key goals is to help with putting together efficient processes and systems to drive synergies across verticals. Together, we will not only consolidate our leadership in the market but also explore new avenues for growth and sustainability.”
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