Sleepables from Centuary Mattress has launched its campaign brand ambassador shuttler PV Sindhu. The film accentuates the reversible mattresses’ durability and customisation.
The campaign film emphasises the unique selling points of the sleepable mattress – that comfortable, breathable, customisable, durable and most importantly, affordable.
Uttam Malani, Executive Director, Centuary Mattress, said, “At Centuary Mattress, our commitment to customer satisfaction drives us to create mattresses that redefine comfort for a truly rejuvenating sleep experience. Our collaboration with PV Sindhu brings a playful musical narrative, providing a unique peek into the mattress preferences of Gen Z and millennials. We aim to inspire individuals to discover the delight of sound sleep on our certified mattresses, tailored to resonate seamlessly with their modern lifestyles and preferences. ”
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