Gillette India’s latest campaign film features popular Bhojpuri actor Ravi Kishan. The film highlights the product’s single-blade system lined with a safety comb to prevent nicks and cuts while shaving
Kishan plays himself in the film. He is frustrated while shaving with his regular razor in his vanity van, thanks to a nick on his face just before the shoot. The accident threatens to throw the shoot off schedule.
He is advised by his staff to test out Gillette Guard. The staffer swears by the brand and says he will resign if it results in a cut. The move rescues his film schedule and also leaves a lasting impression on the actor. Happy with the results, he becomes an advocate for the brand.
The film that opens with a Hindi news anchor asking who the real super star is, Gillette Guard or Ravi Kishan, allows for filmy song and dance. It even features Kishan shaving while riding a bike, demonstrating the safety that the razor offers.
