Winston India, a brand of pro skincare and hair care products for women and men launched in 2021, is planning to make its foray into a new category in 2024.
Himanshu Adlakha, Co-Founder, Winston, said, “We will be launching a new category which is Mom & Baby. It will be launched in April 2024.”
The company also sells hair styling and oral care products. It even lists a foot cream on its website, besides the grooming gadgets and accessories.
From 16 SKUs in skin and hair, Winston plans to introduce five more this year.
“We have a lot of new ranges coming up. In the women’s category, we are seeing a lot of month-on-month growth. Right now, the top-selling category for us is grooming and haircare,” he added.
Winston India is available on e-commerce marketplaces and through its own website. It had a turnover of Rs.66.41 lakh in FY22, Rs.5.5 cr in FY23. In FY24, it claims to have clocked Rs.2.5 cr in revenue till June.
The brand plans to go offline by the end of year 2024 by opening shop-in-shops.
“40 pc of sales comes from our own website and the rest 60 pc from the marketplaces. We are not getting into exclusive stores but very soon we have plans to go offline by the end of 2024 by opening shop-in-shops. We are already talking to a lot of offline chains like Tira and Nykaa. We will be entering into modern trade and then we will enter the general trade club,” said Adlakha.
“We are soon coming up with a brand ambassador which will give a little bit of trust in the customer’s end. We will have two brand ambassadors – one male and one female,” Adlakha added.
Details on the brand ambassadors would be worked out by January 2024, according to the spokesperson.
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