Prescience 2024: Influencer marketing will continue to be a powerful strategy for us: Sucharita Ghosh – Suta

The major shift that Suta foresee in our 2024 marketing plans are as below:

Influencer collaborations evolve: Influencer marketing will continue to be a powerful strategy, but with a twist. We will focus on building long-term partnerships with influencers who align closely with our values and target audience. Authenticity and genuine connections will be key, as we seek to create more meaningful and engaging content. We are also working to create long-term relationships with stylists to source regularly for actresses and influencers.

Virtual fashion shows and experiences: We want to embrace virtual platforms to showcase our collections, reaching a global audience without the constraints of physical events.

Social commerce dominance: Our social media platforms will become even more integrated with our e-commerce, blurring the lines between discovery and purchase. We want to leverage features like shoppable posts, augmented reality try-ons, and personalized recommendations to create seamless and convenient shopping experiences directly within social media apps.

AI-powered personalized marketing: AI algorithms will play a significant role in delivering personalized marketing experiences. We will leverage AI to analyse customer data, predict preferences, and tailor marketing messages accordingly. Personalized product recommendations, targeted advertisements, and customized content will enhance the overall customer journey and foster stronger brand loyalty.

Personal stylist: We would like to onboard personal stylists in all our stores who would make shopping easier for all our customers.

Impact of AI on your business in 2024

We can explore a lot of options using AI in 2024.

Personalized shopping experiences: Sophisticated AI algorithms will allow us to offer highly personalized recommendations to customers. Imagine having an AI assistant that understands your unique style preferences and suggests outfits tailored just for you!

Virtual try-on experiences: We can explore AI-powered virtual reality and augmented reality technologies to enable customers to virtually try on sarees, blouses and kurta sets.

This immersive experience will help in making the customer journey smoother and in acquiring new customers.

Sustainable fashion solutions: With the help of AI, we will be able to optimize our supply chains, reduce waste, and create more sustainable practices. AI algorithms can analyze data to identify areas for improvement, such as reducing overproduction or finding eco-friendly materials.

Creative design assistance: AI can assist our fashion designers by providing inspiration, generating design variations, and even predicting future trends based on vast amounts of data. This collaboration between humans and AI will spark new, innovative designs that push the boundaries of fashion.

Efficient inventory management: AI algorithms will optimize inventory management, helping us predict demand, reduce overstocking, and avoid out-of-stock situations. This will ultimately lead to more streamlined operations and improved customer satisfaction.

Of course, these are just a few possibilities.

Feedback: [email protected]