Integral Ad Science has announced business expansion in four key APAC markets- Hong Kong, Taiwan, Thailand and Vietnam along with senior leadership appointments to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers.
“APAC presents a prime opportunity for IAS to expand its global footprint and connect with a dynamic customer base for long-term growth and market leadership,” said Yannis Dosios, Chief Commercial Officer. “We’re doubling down on agility and local relevance by building strong, regional teams that understand the nuances of each market, which is key to tailoring our solutions and creating lasting relationships with international and local brands in the region.”
Appointments include Sowarose Charuwatpaiboon as the Country Head of Thailand, Thanh Nguyen as the Country Head of Vietnam, Melvin Wong as the Region Head of Hong Kong & Taiwan and Arfitrianto Zulnaini, Sales Director of Indonesia, who will be stepping up as the Country Head of Indonesia and Malaysia.
“I am excited to bring IAS’s world-class media measurement and optimisation solutions to advertisers and publishers in Thailand,” said Sowarose Charuwatpaiboon. “IAS’s commitment to providing effective and transparent advertising environments for brands and media owners alike will resonate with brands seeking to navigate the complexities of the digital advertising ecosystem and driving efficiencies.”
“I am thrilled to join IAS and help expand its presence in Vietnam,” said Thanh Nguyen. “Brands in Vietnam are investing significant budgets across digital media, and there’s a growing adoption of measurement and optimisation solutions among advertisers and publishers. With its superior solutions and dedicated teams, IAS empowers Vietnamese brands and media owners to navigate the evolving digital landscape and unlock their full potential.”
“Joining IAS amidst their remarkable growth in programmatic is an absolute privilege,” said Wong. “Having witnessed firsthand the challenges faced by top brands and agencies, I deeply understand the crucial role efficiency and ROI play in our partnerships. I’m committed to working with brands and agencies to drive widespread adoption of IAS’s industry-leading measurement and optimisation solutions to drive superior business results for advertisers and publishers.”
“I am honoured to take on the additional responsibility of leading IAS’s Malaysia business and keen to build further on the solid foundation developed over the years in the market,” said Zulnaini. “Malaysia, much like Indonesia, is an evolving digital media market with high growth potential, so it’s no surprise that it has become a strategic focus. I look forward to advancing the company’s superior media quality solutions in these markets.”
“We are delighted to announce the expansion of IAS’s footprint in multiple regional markets and excited to have a team of very experienced Country Heads leading these operations,” said Laura Quigley, Senior Vice President of APAC, IAS.“This investment will benefit regional and global brands, agencies and publishers seeking the highest quality digital ad impressions. Our cutting-edge technology, transformative AI solutions, a keen understanding of local client’s needs, and deep integration with client tech stacks make IAS the media quality partner of choice in the APAC region.”
IAS’s APAC in-market operations now include Australia, Hong Kong, India, Indonesia, Japan, Korea, Singapore, Thailand and Vietnam.
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