MUMBAI: Real estate company House of Hiranandani has launched a CGI video showcasing the merchandise for its 10th edition of the Hiranandani Thane Half Marathon (HTHM).
The marathon is scheduled for 11 February 2024 at Hiranandani Estate, Thane, and the video campaign aims to build excitement in the lead-up to the event.
Set against the backdrop of a sunrise over the Hiranandani estate, the CGI video looks to integrate the HTHM’s T-shirt and medal onto the architecture of the brand. As the camera navigates the landscape, it not only gives a glimpse of the marathon route but also creates a visual narrative.
House of Hiranandani added that its dedication to innovation in its marketing efforts takes centre stage in this campaign, aligning with its broader brand initiative, #TomorrowMatters. This CGI video serves as a key element in the pre-buzz marketing strategy for the 10th edition of HTHM said the company.
Prashin Jhobalia, VP – Marketing House of Hiranandani said, “It is an honour to host the 10th edition of the Hiranandani Thane Half Marathon, the biggest half marathon of Thane. With every year, we have evolved, and the participation has increased. We began with 8,000 registrations in 2013, last year, we crossed 15000 runners; this year, we intend to make it special 10th edition by hosting over 20000 runners. Hiranandani Thane Half Marathon is no longer a race but has become a movement to attain a goal through community participation.”
“Our CGI video campaign celebrates a decade of the Hiranandani Thane Half Marathon and its transition into a movement. The campaign goes beyond promotion; it’s about the pride runners feel in donning the T-shirts and medals. “
Registration link: https://bit.ly/3u9QhPS
View this post on Instagram
