Monday, August 3, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Experts optimistic over budget allocation of Rs. 3442 crores for India’s sporting sector

by MN4U Bureau
February 2, 2024
in Featured, Exclusive
Reading Time: 3 mins read
A A
Experts optimistic over budget allocation of Rs. 3442 crores for India's sporting sector
Share Share ShareShare

With the Paris Olympics a few months away, India’s sports sector has achieved been given its highest-ever budget allocation, totalling Rs. 3442 crores. This is an increase from the previous year’s Rs. 3396 crores.

Khelo India, an initiative for grassroots sports development, has got Rs. 1045 Crores. SAI got Rs. 822 Crores. National Sports Development Fund has been given Rs 18 Crores.

During her speech, the finance minister stated, “The country is proud of our youth scaling new heights in sports. The highest-ever medal tally in Asian Games and Asian Para Games in 2023 reflects a high confidence level. Chess prodigy and our Number-One ranked player Praggnanandhaa put up a stiff fight against the reigning World Champion Magnus Carlsson in 2023. Today, India has over 80 chess grandmasters compared to little over 20 in 2010.”

Experts have reacted to the good news.

1. Punit Balan, chairman, MD Punit Balan Group:

“The government’s proactive stance towards sports through this increased allocation of funds will provide the impetus for Indian athletes to shine brightly in international competitions, contributing to the continued growth and success of the country’s success on the global stage. With the Paris Olympics looming on the horizon, we are confident that our youth will make it the best-ever campaign for India.

Our honorable Finance Minister, Nirmala Sitharaman, acknowledging the remarkable achievements of our youth in sports, particularly in chess, reflects the bright future of the sport in our nation. We take pride in Raunak Sadhwani, the prodigy of Balan Alaskan Knights, being one of India’s 80 Grandmasters.”

2. Tenzing Niyogi, CEO and League Commissioner of Ultimate Kho Kho:

“Last year, we witnessed a Rs 300 crore increase in sports allocations, which contributed to India’s success in the Asian and Para-Asian Games. The government’s continued commitment is evident in the latest budget, with a total allocation of Rs 3442 crores, which reflects a significant increase from the previous year’s budget. The increased allocations not only boost the morale of our athletes but also serve as a testament to the government’s vision for developing and nurturing sporting talent. As India gears up for the upcoming Paris Olympics, this heightened financial support will pave the way for a promising era for sports in the country.”

3. Suhail Chandhok, CEO, U Mumba:

“The substantial allocation in this year’s budget not just for the sports sector but also for Khelo India will play a pivotal role with regard to grassroots development. This support for our athletes across all sporting disciplines will facilitate more participation and lead to more medals at the Olympics and other international tournaments.

As mentioned by Finance Minister Nirmala Sitharaman, Indian athletes have been making their presence felt on the International stage and that is a significant indication of our country becoming a sporting powerhouse. Our upGrad Mumba Masters’ athletes Vidit Gujrathi, Harika Dronavalli, and Koneru Humpy securing Medals at last year’s Asian Games 2022 have brought immense pride to Indian chess, with Vidit also going on to secure a place in the prestigious Candidates tournament.”

4. Vikas Gautam, CEO, Yuva Kabaddi Series:

“The commendable allocation in this year’s budget marks a significant stride towards transforming India into a sporting powerhouse. By prioritizing grassroots infrastructure via increasing the Khelo India budget, we are not just investing in facilities but nurturing the latent talent that resides in every corner of our nation. This budget reflects a visionary approach, recognizing that the true potential of our athletes lies in the foundation we build for them today. It’s a resounding commitment to creating a robust sports ecosystem and with our combined efforts I hope this will fuel the aspirations of our youth and propel India to new heights on the global stage.” 

5. Aditya Reddy, Co-Founder & CEO of Gamepoint:

“As this was an interim budget, the government did not make any major announcements for the sports sector and the total budget for sports has remained similar to last year with an allocation of 3442 crores for Financial Year 2024-25 compared to 3397 crores in Financial Year 2023-24.

PM Narendra Modi during the inauguration of the Khelo India Youth Games in Chennai stated that the government has resolved to make the country an important centre of the global sports ecosystem. He also highlighted that sports was not just limited to the field, but also presents a huge economic opportunity, he said the country’s sports-related industry will be worth at least Rs. 1 lakh crore in a few years.

Given the positive approach of the government towards sports, we hope that post the lok sabha elections, the new government will increase the budget allocation and announce new measures for the growth of Indian sports.”

Feedback: [email protected]

Tags: Aditya ReddyGamepointIndia's sporting sectorParis OlympicsPunit BalanPunit Balan GroupSuhail ChandhokTenzing NiyogiU MumbaUltimate Kho KhoVikas GautamYuva Kabaddi Series

RECENT POSTS

This season highlights the power of applied knowledge and its ability to drive better decisions and lasting outcomes: Akshay Agrawal, Sony Pictures Networks India
Exclusive

This season highlights the power of applied knowledge and its ability to drive better decisions and lasting outcomes: Akshay Agrawal, Sony Pictures Networks India

August 3, 2026
0

Recently Sony Pictures Networks India (SPNI) announced the return of its flagship quiz show, Kaun Banega Crorepati (KBC), with Season...

Read moreDetails
Brands celebrate bonds with heartfelt and creative campaigns: Friendship Day 2026
Exclusive

Brands celebrate bonds with heartfelt and creative campaigns: Friendship Day 2026

August 1, 2026
0

Friendship Day has become more than just a celebration of companionship—it is now an opportunity for brands to connect with...

Read moreDetails
Inside the Advertiser Logic Behind Bigg Boss’ Regional Run
Exclusive

Inside the Advertiser Logic Behind Bigg Boss’ Regional Run

July 31, 2026
0

Ask anyone in a media agency what trusted television IPs look like in the South, and a few names come...

Read moreDetails
Today every retailer realises that music is a very critical component of the overall customer experience: Harpreet Singh, Radiowalla
Exclusive

Today every retailer realises that music is a very critical component of the overall customer experience: Harpreet Singh, Radiowalla

July 31, 2026
0

Radiowalla is a provider of bespoke audio and digital signage solutions, transforming in-house communication and customer engagement for brands across...

Read moreDetails
Speed is a big part of our pitch, but without dropping the quality: Gurleen Khurana, SimplifyGenAI
Exclusive

Speed is a big part of our pitch, but without dropping the quality: Gurleen Khurana, SimplifyGenAI

July 30, 2026
0

As brands look to engage consumers across an increasing number of platforms and formats, content demands have grown exponentially. AI...

Read moreDetails
Young consumers are reading labels more than before: Aditya Mihir, CURA AYURVED & UNANI
Exclusive

Young consumers are reading labels more than before: Aditya Mihir, CURA AYURVED & UNANI

July 29, 2026
0

Medianews4u.com caught up with Aditya Mihir executive director CURA AYURVED & UNANI Limited He is an entrepreneur, wellness strategist, and...

Read moreDetails

LATEST NEWS

Rajnigandha Presents Jagran Film Festival returns with landmark 14th edition, expands nationwide celebration of cinema

Rajnigandha Presents Jagran Film Festival returns with landmark 14th edition, expands nationwide celebration of cinema

August 3, 2026
JioStar

JioStar complaint triggers FIR, raid and arrest in Madhya Pradesh cable piracy case

August 3, 2026

ANALYSIS

CTV featured 52% more brands than Linear TV during FIFA World Cup 2026: TAM Sports
Analysis

CTV featured 52% more brands than Linear TV during FIFA World Cup 2026: TAM Sports

August 3, 2026
0

Mumbai: Connected TV (CTV) emerged as a more diverse advertising platform than Linear TV during the FIFA World Cup 2026,...

PEOPLE

Samtel appoints Akhil Gupta as Strategic Advisor
People

Samtel appoints Akhil Gupta as Strategic Advisor

August 3, 2026
0

Gurugram: Samtel Avionics Limited, one of India's leading defence and avionics companies, has appointed seasoned telecom industry veteran Akhil Gupta...

MARKETING

Novamax Appliances names Saurabh Shukla as Brand Ambassador
Marketing

Novamax Appliances names Saurabh Shukla as Brand Ambassador

August 3, 2026
0

New Delhi: Novamax Appliances, one of India's fastest-growing home appliance brands, has appointed acclaimed actor and director Saurabh Shukla as...

Subscribe to Newsletters

ADVERTISING

Ganapathy Subramanian joins WPP Media as Senior Vice President – Client Investments, Marketplaces & Partnerships
Advertising

Ganapathy Subramanian joins WPP Media as Senior Vice President – Client Investments, Marketplaces & Partnerships

August 3, 2026
0

Mumbai: WPP Media has appointed Ganapathy Subramanian as Senior Vice President – Client Investments, Marketplaces & Partnerships, India. Subramanian announced...

PRINT

Mathrubhumi Books launches special Ramayana collection ahead of Karkitakam month
Print

Mathrubhumi Books launches special Ramayana collection ahead of Karkitakam month

July 14, 2026
0

Kochi: Mathrubhumi Books has unveiled a specially curated collection of Ramayana publications ahead of Kerala's Malayalam month of Karkitakam, beginning...

AUTHOR'S CORNER

Legal Tech and AI Search: New Visibility Opportunities
Authors Corner

The Future of Digital Marketing: From Rankings to Recommendations

August 3, 2026
0

For more than two decades, digital marketing has revolved around visibility. Search engines, social media platforms, content marketing, and paid...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Ormax-Media

‘Maa Inti Bangaaram’s performance comes from a broader combination of star power, relatable emotion and theatrical scale: Ormax Media

August 3, 2026
Rajnigandha Presents Jagran Film Festival returns with landmark 14th edition, expands nationwide celebration of cinema

Rajnigandha Presents Jagran Film Festival returns with landmark 14th edition, expands nationwide celebration of cinema

August 3, 2026
JioStar

JioStar complaint triggers FIR, raid and arrest in Madhya Pradesh cable piracy case

August 3, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.