Tushar Malhotra has been appointed as new Director of Sales & Marketing at Bisleri International Pvt. Ltd. His elevation has been effective from December 2023.
Updating the new role on his LinkedIn handle, Malhotra shared, “I’m happy to share that I’m starting a new position as Director – Sales & Marketing at Bisleri International Pvt Ltd!”
In his 17 years of professional experience, Malhotra has expertise in brand & customer marketing, e-commerce, channel management, innovations, key account management, international business development & sales roles in FMCG, luxury, retail and automobile categories.
In his new role, Malhotra spearheads the entire sales and marketing organization. He is also responsible for business delivery, revenue growth and brand portfolio development and communication for the iconic Bisleri water.
Malhotra joined Bisleri International as Head of Marketing & International Business in 2021, before his elevation.
Prior to Bisleri, Malhotra worked at Pernod Ricard as Senior Marketing Manager – Blenders Pride and Region Marketing Lead – Global Travel Retail – Gulf & India Sub Continent between 2016 and 2021.
Before Pernod Ricard, Malhotra was positioned as MINI India – Head Marketing & Business Development at BMW India, serving from 2013 to 2015. He began his career at ITC Limited which spans over 6 years. Malhotra played several roles at the company including Management Trainee, Modern Trade- Account Management & Central Systems, Modern Trade – Regional Sales, Head – Brand Management and Sales – Luxury Handmade Cigars and National Brand Manager – Cigarettes & Innovations.
Malhotra completed MBA in Marketing at Faculty of Management Studies – University of Delhi. He also did B.Com at St. Xavier’s College in Kolkata.
