Mumbai: Urban Company has announced its latest video series, conceptualised and written by Bare Bones Collective. The aim is to create awareness around its Native RO Water Purifier launch
Urban Company’s latest video series sees Ratna Pathak Shah, Satish Shah, Deven Bhojani, and Rajesh Sharma reunite.
Video 1: In the first video, Ratna Pathak Shah sophisticatedly shows off her new Native RO Water Purifier, and that’s when Satish Shah throws a David Beckham “Be Honest” at her, revealing the true motive behind her purchase
Video 2: Rajesh Sharma, in the second video, was so mesmerised by the benefits of the Native RO Water Purifier that he ends up dedicating a poem to the RO.
Video 3: Deven Bhojani, the techie-damaad, always sharing scientific solutions, was also left awestruck when Satish Shah introduced him to the Native RO Water Purifier.
The Native RO Water Purifier is a homegrown water purifier that the company said requires servicing only once every two years. It aims to be a hassle-free experience along with unparalleled convenience.
The writers are Manaswi Mohata and Anuya Jakatdar.
The video series was released on Urban Company’s social media platforms, which include YouTube and Instagram.
Girish Narayandass, Co-founder and Chief Creative Officer of Bare Bones Collective, said, “We’re excited to collaborate with Urban Company, and, who better to bring back for the launch of the Native RO Water Purifier than the beloved urban family? Hope it takes everyone on a nostalgic trip back to the 2000s.”
Divya Jain, Director of Marketing at Urban Company, shared, “With our latest campaign featuring the cast of a beloved sitcom, we’re tapping into the heart of Indian millennials who prioritize both convenience and cutting-edge technology. By partnering with Bare Bones Collective, we’ve embarked on a unique journey that intertwines humor, family dynamics, and smart living solutions such as Urban Company’s Native RO Water Purifier.”
Twilight Entertainment is the production house on this project.
