Mumbai: Private radio and entertainment network, Red FM has announced the launch of its campaign ‘Delhi Job Exchange’ on its evening show DL 935 with RJ Rohan and RJ Nalwa. In this campaign, listeners got the opportunity to swap jobs with Red FM’s RJs, for a day.
The ‘Delhi Job Exchange‘ campaign at its heart doubled the entertainment quotient offering participants a chance to try on radio jockey-ing. For the first time, Delhi witnessed its RJs stepping out of the studio to don different hats. The campaign started on 5 March, when every alternate day, one of the duo swapped their RJ seat with another professional in the city.
Nine job exchanges were on the cards, including swapping roles with a women’s nighty seller at the iconic Sarojini Nagar Market, serving up Ram Ladoo at Lajpat Nagar’s food corner, and diving into the world of makeup with Bhumika Bahl, the Makeup Educator in Gurgaon. The RJs stepped into the shoes of a Legenga seller at Chandni Chowk’s Ram Kishan Sarees, shook it up with Shabina for a Zumba class, and even experienced life as an Auto Driver, among other exchanges. The highlight of the campaign was the job exchange with Indian Rapper and composer MC Square.
Nisha Narayanan, Director & COO, Red FM, and Magic FM, said, “Bajaate Raho is an attitude, it’s a way of life that is ingrained in the DNA of our brand and its people. Everything we do at Red FM mirrors Bajaate Raho in its true sense. ‘Delhi Job Exchange’ was another spike campaign that had drama and entertainment at its heart. We are proud of both RJ Rohan and Nalwa for taking on multiple fascinating roles, some way out of their comfort zone; to indulge the audience in some mischief in the otherwise serious life. We are overwhelmed with the kind of response we have received for the campaign.”
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