VISA’s new campaign at Kempegowda International Airport in Bengaluru is powered by PhiCommerce’s Camphire tool for campaign management, including creation, configuration, redemption, payments, settlements, and analytics over a three-month period.
As part of the campaign, the card network is offering a Rs 500 coupon code redeemable at 150+ airport outlets, exclusively for Visa cardholders at Bengaluru International Airport (BIAL), subject to terms and conditions, regardless of the merchants.
Kempegowda International Airport uses PhiCommerce omni channel payment platform for digital payments including its payment gateway in an exclusive arrangement. The fintech firm’s campaign management tool allows businesses to define campaign essentials, establish specific rules and deploy campaigns across various channels, including WhatsApp, QR codes, print, SMS, email, and other channels.
The operator of Kempegowda international airport,BIAL, had conducted a promotional marketing campaign on the Camphire platform last year, through various participating outlets. An internal research showed that an omnichannel campaign directly integrated into the digital payment has the potential to increase the average sales ticket size by around 20% while transaction volumes could grow up to 25%.
Rajesh Londhe, Co-Founder and Head Payments, PhiCommerce said, “Camphire, underpinned on PayPhi’s omni-channel payment processing capabilities, unlocks a realm of campaign possibilities, providing enterprises with extensive customization and control over their marketing efforts. By stimulating spending and incentivizing larger purchases, Camphire can significantly accelerate sales growth.”
