Kochi: The Muthoot Group’s new campaign stars Amitabh Bachchan promoting Xandari Resorts & Spa, emphasizing community, collaboration, and conservation. Bachchan, the brand ambassador for six years, highlights the company’s values.
The promotional film showcases Xandari’s boutique resorts like Xandari Pearl in Mararikulam, with private pool villas on white sand beaches, Xandari Riverscapes Houseboats in Alleppey for backwaters, Xandari Cardamom County in Thekkady by Periyar Tiger Reserve, and Xandari Costa Rica for rainforest adventures.
George M George, Managing Director, Xandari Resorts & Spa said, “We are excited to feature Mr. Amitabh Bachchan in The Muthoot Group’s new film because it brilliantly showcases our Xandari Resorts and captivates our audience with sustainable and luxury hospitality. Consumers today seek out holiday experiences that transcend the ordinary and we are dedicated to provide each of our guests with experiences and memories that last a lifetime. At Xandari, we also want to pioneer a sustainable chapter in tourism, by upholding our core principles – community, conservation and collaboration. The idea was to capture the essence of responsible tourism with Xandari’s unparalleled fusion of luxury and a unique farm to table experience. I also feel that Mr. Bachchan’s presence has elevated the Xandari brand to a whole new level and I am sure this content will get us tremendous interest worldover. At Xandari Resorts & Spa, we invite travelers to immerse themselves in the beauty of nature while indulging in world-class hospitality.”
Abhinav Iyer, Senior General Manager – Marketing at The Muthoot Group said, “Mr. Bachchan has been The Muthoot Group’s brand ambassador for many years now and with a legend like him, we have been keen to create tailor-made content for our leisure & hospitality division for quite some time now. Xandari Resorts is a jewel in the Group’s crown and hence with this film, we have attempted to create a strong desire for Xandari Resorts leveraging a cinematic approach. We plan to promote this film widely across digital and other mainstream mediums in addition to national & international events, exhibitions and travel & tourism meets.”
