Mumbai: Disney Star, the official broadcaster of Tata IPL 2024, continues to see a rise in TV viewership for the marquee tournament. As per BARC data, Disney Star has registered a cumulative reach of 44.8 crore viewers for the first 22 days (26 matches) of Tata IPL 2024 garnering 18,800 crore minutes of total watch-time. Cumulative reach for the live broadcast has grown 8% compared to the last season with match ratings (TVR) growing by 15%.
The showdown clash between MI and RCB on 11 April drew an audience of 14.75 crore viewers on television, who watched a total of 1,017 crore minutes of IPL coverage on the Disney Star Network.
The broadcaster added that as the ICC Men’s T20 World Cup approaches, the ongoing Twenty20 keague is providing a prime opportunity for viewers and India’s squad selectors to closely evaluate players’ performances, especially focusing on openers, all-rounders, and wicketkeepers. Star Sports is the broadcaster of both the events.
