Mirchi, India’s city-focused music and entertainment company, launches “Dilli Kitne Paani Mein” (DKPM) with RJ SYD in response to water crisis in Bengaluru and nationwide. Addressing Delhi’s water concerns, the initiative aims to determine the city’s water status and tackle related issues during a week-long campaign from April 15th to April 27th, 2024.
This initiative forges partnerships, such as with RBG Environtech Solutions, offering “Water Harvesting Service” expertise in Delhi for free, aligning with DKPM’s water conservation goals to impact water shortages and preserve groundwater.
RJ SYD and hosts discussed Bengaluru’s water scarcity crisis, linking it to Delhi’s water situation and urging prompt action.
During the second week RJ Syd along with the team at Mirchi, Delhi packed his bags and was all set to interview Dacoits turned water warriors of Chambal. The journey began when Rajendra Singh, known as the “Water Man of India”, identified the increasing water scarcity in Chambal.
In an initiative to restore healthy living conditions Rajendra was able to talk to former dacoits and successfully convert them into water warriors who extensively worked to terminate the water crisis in Chambal. The area allegedly had no water before the water warriors took charge.
The initiative also includes an exclusive interview with Rajendra Singhand showcases the efforts of Abid Surti and the Drop Dead Foundation in managing water leakage and wastage along-side efforts from Amla Ruia, water woman of India and Vice Chairman (Delhi Jalboard), Somnath Bharati
The third week witnessed the installation of water harvesting systems across Delhi NCR. Nishant Grover along with RJ Syd talked about the benefits of reusing rainwater and even helped install systems across 3 different localities in Delhi, Gurgaon and Noida.
From steps as small as closing water taps when not in use to educating oneself about sustainable ways to save water, the initiative concluded with Delhi pledging to intensively do their part in helping the city overcome the crisis, making it a better place for the generations to come.
Speaking about the initiative, Rai Sengupta, Regional Content Director (North and East) stated “It’s about management rather than just scarcity. As we face depleting resources and increasing difficulties, let us not forget that solutions come from working together. Our response today influences how we sail tomorrow, from conservation initiatives to cutting-edge technologies. Let’s work together to change the course of events so that everyone and every ecosystem has access to the resources necessary for survival.”
Rajendra Singh, commenting on India’s water crisis, stated, “The prospect of a water crisis in a resource-rich country like India is alarming. Over-exploitation of groundwater without sufficient replenishment has resulted in 72% of aquifers having a negative recharge balance, and a critical condition in 39% of them. The scarcity of water is a pressing issue in 65 Indian districts, while only 19 face the risk of flooding. The most severe threats are droughts and floods; several Indian cities, including Cape Town, are on the brink of a Day Zero scenario, where they run out of water completely. It begs the question – how would we cope with such a situation?”
The DKPM initiative by Radio Mirchi aims to ensure Delhi’s water resources’ sustainability for current and future generations by taking informed action, promoting shared responsibility, and increasing public awareness through discussions and interviews.
