Bisleri International and Gauri Khan reveal a unique limited-edition label for Vedica’s Himalayan Sparkling water. This collaboration combines sophistication and creativity as Gauri Khan brings her design expertise to craft an exclusive label design, blending her artistic vision with Vedica’s refreshing Sparkling Water.
The brand shares the label’s creative process through a short film, offering viewers an intimate look. Limited-edition bottles will be available in select channels nationwide.
Speaking about the initiative Jayanti Khan Chauhan, Vice Chairperson, Bisleri International Pvt. Ltd said “Vedica Himalayan Sparkling Water epitomizes sophistication and ingenuity in every aspect. Gauri Khan, renowned for her embodiment of elegance and contemporary aesthetics, seamlessly aligns with this partnership. Her designs, both modern and timeless, fortify our positioning of Vedica Himalayan Sparkling Water within our discerning audience. The limited-edition label exudes a contemporary allure that resonates with the refined taste of our consumers, fostering a deeper connection with the brand”.
Commenting on her collaboration with Bisleri Vedica, Gauri Khan said, “I’m excited to partner with a premium brand like Bisleri Vedica, known for its graceful adaptation to evolving trends and consumer expectations. Inspired by my recent mountain expedition, the label design features golden accents that reflect the celestial allure of the night sky, adding a luxurious touch. My goal was to evoke a sense of purity and harmony in the design, perfectly resonating with the brand’s foundational principles”.
The collaboration embodies a seamless fusion of refinement and innovation, mirroring Vedica Himalayan Sparkling Water’s harmonious combination of lively bubbles and precisely balanced mineral composition. This intricate artistry is crafted for the refined culinary enthusiasts.
