Mother’s Day, a time-honoured tradition celebrated globally, is not just a day for showering moms with flowers and gifts; it’s a moment to reflect on the profound impact mothers have on our lives. Brands recognize this sentiment and leverage it to connect with consumers on a deeper level. Heartfelt campaigns often weave narratives that resonate with audiences, showcasing the universal themes of love, sacrifice, and resilience that define motherhood.
These campaigns go beyond mere product promotion; they strive to capture the essence of maternal bonds. Whether through tear-jerking videos, poignant testimonials, or nostalgic throwbacks, brands aim to evoke emotions and foster connections with their audience. Innovative activations add another dimension to Mother’s Day campaigns, engaging consumers in interactive experiences that celebrate the diversity of maternal experiences.
Titan World
Titan World’s Mother’s Day campaign captures the essence of spending time with the most important woman in your life—your mother. The campaign centers around a beautiful portrayal of a deep bond between a son and his mother, culminating in a celebratory surprise for his mother at a Titan World Store. The film highlights the value of every moment spent with your mom as a gesture of appreciation and love towards the woman who selflessly dedicate their time to nurture and care for their families.
On this Mother’s Day, Titan World is offering customers the opportunity to create an unforgettable experience for mother’s where they can be a part of a day brimming with joyous celebrations with an in-store surprise. Select Titan World stores will be transformed into a haven of warmth and delight, adorned with decorations, cakes and flowers for a vibrant celebration. Taking it a step further, customers can engage in an immersive hand-painting activity, to be framed as a keepsake, symbolic of their unique bond. This experience is designed to create a truly memorable celebration, allowing mothers and their families to cherish moments of love and appreciation.
MediBuddy
The digital healthcare platform MediBuddy in a heartwarming tribute to mothers ahead of Mother’s Day, has unveiled an emotional campaign -#MaaKiSehat. The inspiring campaign video aims to recognise the selfless, nurturing care mothers provide from the moment a child is born. The campaign urges viewers to actively participate in their mother’s well-being by encouraging them to seek medical advice whenever needed.
The campaign acknowledges mother’s irreplaceable role in our lives, particularly regarding our well-being. While flowers and chocolates are cherished tokens of appreciation, this Mother’s Day MediBuddy’s campaign encourages a more meaningful gift – the gift of health. The campaign shows compassion and beautifully captures the often-overlooked reality that mothers are the unsung heroes of healthcare within families. By offering convenient access to doctors through its platform, MediBuddy empowers mothers to become their own healthcare advocates, ensuring they receive the same level of care and attention they so generously provide to their families.
Prega News
The pregnancy test kit brand Prega News from Mankind Pharma continues to champion autonomy in family planning choices through its impactful new video campaign titled #LetThemDecide. As an extension of that, Prega News takes a brave step forward by introducing its interactive OOH campaign “Deciding Benches” across the city of Delhi, inviting individuals to stand up for freedom of choice in family planning on the occasion of Mother’s Day.
#LetThemDecide, Prega News’ poignant video campaign, delves into the societal pressures faced by couples regarding family planning decisions. The campaign emphasises the significance of empowering couples to make deeply personal choices without external coercion or judgment. With the innovative OOH campaign, the strategically placed benches in parks, malls, and other public spaces will serve as platforms for individuals to take a stand on the issue.
Tata Tea Gold
Tata Tea Gold Care, a brand from Tata Tea’s diverse portfolio, is offering personalised tea packs through the second edition of its marquee Mother’s Day campaign #MyTurnToCare2. The brand will be gifting consumers specially curated, Tata Tea Gold Care packs featuring a picture of the consumer with their mother in the front along with a special message. The brand would be customizing packs, for over 600 consumers across India.
These limited-edition packs aim to celebrate the natural caring bond between a mother and her child while reinforcing the brand’s ‘care’ proposition. Tata Tea Gold Care helps in taking care of one’s well-being as it is an exquisite blend of valley-grown teas with the goodness of 5 Natural Ingredients like Tulsi, Ginger, Brahmi, Cardamom and Mulethi.
To spread this message and encourage widespread consumer participation, the brand has collaborated with famous celebrities across sports and entertainment industries like Smriti Mandhana, Shivangi Joshi and Mouni Roy. More than 60 micro-influencers were also onboarded ahead of Mother’s Day to show proof of concept to the end consumer and enable extensive reach for the campaign.
BIBA
The fashion brand BIBA unveiled its digital campaign, titled “Kuch Nahi,” this campaign pays homage to the endless support and boundless affection of mothers, who often ask for nothing in return for their sacrifices. The campaign features renowned Indian TV actress, Shilpa Saklani.
Reflecting on the cherished memories of our mothers, the campaign reminds us of the countless times mothers intuitively knew what we needed, even before we asked for it. Whether it was a comforting hug, a listening ear, or a small gesture of kindness, mothers have always been there, selflessly giving without expecting anything in return.
The campaign’s highlight is a heartwarming short film that captures the everyday moments of a mother’s love and sacrifice. Set in a humble household, the film follows the story of a mother who effortlessly fulfils the needs of her family, always knowing exactly what they need, even without them having to share. The film beautifully then moves ahead also to depict the daughter bringing her mother a BIBA outfit for a family function she must attend to- honouring the mother with a selfless act illustrates the depth of a mother’s understanding and compassion, leaving viewers with a heartfelt reminder to appreciate and cherish mothers in their lives.
Archie’s
Archies Limited unveiled its latest digital campaign, #MomNeverAsks, dedicated to celebrating the selflessness and unconditional love of mothers this Mother’s Day.
The #MomNeverAsks campaign delves into the timeless truth that mothers seldom ask for anything, yet their love and sacrifices shape our lives in profound ways. Through this poignant campaign film released across its digital platforms, Archies encapsulates the essence of motherhood, portraying it as a tireless journey of love, nurturing, and unspoken sacrifices.
In the heart-warming digital campaign, Archies portrays a heartfelt conversation between a mother and her daughter, emphasizing the importance of personal gestures and heartfelt tokens of appreciation. The daughter expresses her longing to express love for her mother beyond virtual wishes, highlighting the significance of tangible expressions of affection. Through this narrative, the campaign not only celebrates the pivotal role of mothers but also underscores the importance of recognizing and cherishing their efforts and dedication.
YES Securities
YES Securities, financial services company, is excited to launch its Mother’s Day campaign, #GiftHerTheFuture as a tribute to the idea that mothers are more than just moms. The campaign aims to inspire mothers to take the first step towards shaping their future while managing their motherhood responsibilities.
The campaign invites mothers seeking part-time employment to explore opportunities with YES Securities. The company is eager to welcome applicants who are motivated to balance career growth with family responsibilities.
Through a compelling ad film, YES Securities aims to empower mothers and support the idea that they are capable multitaskers who can simultaneously nurture their families and pursue their career goals. The ad film campaign is live across all social media platforms of YES Securities.
Hero Vired
Hero Vired- learning company for professionals and higher education aspirants, celebrates Mother’s Day with their new campaign, ‘A Letter to my Child’, a touching tribute to the resilience and love of working mothers. The campaign features real-life supermoms from Hero Vired’s learner community who penned heartfelt letters to their children reflecting the challenges these moms face while balancing work and family. These letters, filled with love and encouragement, embody a mother’s unwavering dedication to shaping their child’s brighter tomorrow. Hence, serving as a guiding light that inspires and motivates their children towards continuous learning, fostering a brighter future.
IPG
IGP (International Gifts Platform), D2C gifting product companies, proudly unveils its latest Mother’ Day campaign, “For the Queen of Hearts.” as the perfect tribute to the remarkable mothers who enrich our lives with their love and care. This campaign aims to celebrate the profound impact mothers have on us and to express gratitude for their selfless devotion.
As part of this initiative, IGP has incorporated the likes of prominent social media personalities in its digital communications. These individuals, known for their impactful presence online, share heartfelt stories that highlight the significance of maternal love. Together, they aim to inspire gratitude and appreciation for mothers everywhere.
Onsurity
Onsurity- monthly subscription-based employee healthcare benefits platform, today announced the launch of its film, “Dear Maa – A Letter from Onsurity.” This poignant piece explores the timeless art of letter writing, a practice often overlooked in today’s digital age, to express gratitude and love towards mothers across the world.
In an age dominated by instant messages and emails, handwritten letters hold a unique power to convey emotions in a profound and lasting manner. “Dear Maa” aims to revive this lost art by inviting Onsurity employees to pen heartfelt letters addressed to their mothers. These letters, filled with love, nostalgia, and gratitude, serve as the centrepiece of the film, showcasing the deep bond between mothers and their children.
The brand’s objective with ‘Dear Maa‘ goes beyond brand awareness. The brand want make parental care an integral part of Indian households,” explained Kagalwalla. “By sharing real stories and emotions of our team, we hope to spark similar reflections and discussions among our audience, in turn nudging them to prioritise parents’ health and well-being.”
Natureland Organics
This Mother’s Day, Natureland Organics is giving an opportunity to all mothers in metropolitan and tier 1 cities across India to join their movement towards organic living, supporting local farmers, and enabling women especially mothers to work from the comfort of their homes.
Through this groundbreaking initiative, women are empowered to pursue their entrepreneurial dreams while balancing the responsibilities of family life, all while reaping the financial rewards. Harnessing the power of hashtags like #mompreneur and #womeninbusiness, we’re amplifying our message across diverse platforms, igniting a movement that celebrates the resilience and success of modern mothers in business
One can choose to participate in this initiative through a unique working model: By Enrolling into the programme from the site to receive a personalised code made for mompreneurs. They’ll be having access to exclusive 25% off coupon code along with their respective names, one can benefit financially from every purchase made using your coupon code from the official company website. Excellent factor being that it does not require any sought of initial investment hence being feasible and accessible to the homemakers out there.
Glad U Came
Glad U Came launched #KabHaiMothersDay campaign. This initiative aims to spark conversations and heighten awareness about Mother’s Day, reminding everyone to cherish and appreciate the incredible women who raised them.
The#KabHaiMothersDay campaign centers around a heartwarming video that will be released on both Instagram and YouTube. This emotionally charged video will capture the essence of motherhood and the importance of celebrating mothers. The campaign leverages the emotional connection people have with video content to spread its message and inspire action.
KAVERI
KAVERI, the all-linen clothing brand has launched a heartfelt Mother’s Day campaign called #LovebeginswithMom. Mother’s Day is just around the corner and KAVERI is embracing the spirit of this special day by featuring Poonam Lalchand, Kaveri’s mother in their campaign video #LovebeginswithMom. The campaign aims to celebrate a mother’s unconditional love that shapes their children’s lives and journeys.
At the core of KAVERI’s Mother’s Day campaign is the recognition of the unique and invaluable role of mothers and in Kaveri’s case, how much it has contributed to her success as a woman entrepreneur. Whether it’s a comforting hug, wisdom, or unwavering support, a mother’s love knows no bounds and forms the foundation of stability and countless cherished memories.
Body Shop
The Body Shop has launched Mother’s Day video campaign with Diana Penty featuring their iconic British Rose range as the perfect way to pamper and honour the most important woman in our lives.
The film concept beautifully captures the sentiment behind Mother’s Day. It begins with Diana Penty finding inspiration to craft a textured art piece, evoking memories of her mother delicately shaping a rose through her own artistic expression. As she works through the clay between her hands, memories of her mom’s warm embrace and nurturing touch comes flooding back. Roses are for moms, she rightly claims, cherishing the warmth, softness, and bliss that can only resonate from a mother.
