Mumbai: Swaraj Tractors, a brand in the domestic tractor industry and a part of the Mahindra Group, presents a campaign. It stars its customer and brand ambassador, MS Dhoni.
The ad looks to capture the ease and efficiency of using the Swaraj Target 630 in horticulture, inter-row cultivation, puddling and other farming activities, enabled due to its advanced features & powerful engine.
The commercial unfolds with Dhoni’s visit to a friend’s farm, where he encounters the Swaraj Target 630. Dhoni takes the tractor for a spin, traversing through sugarcane fields, vineyards, horticulture patches, and paddy fields. This showcases the multi-utility capability of the Swaraj Target.
This marks Swaraj’s second commercial featuring Dhoni. The first commercial focussed on Swaraj’s commitment to delivering high-quality and technologically advanced machinery. This new a builds upon its predecessor. The goal is to further solidify Swaraj’s position as a trusted brand among farmers.
The new TVC has been created by FCB Interface for Swaraj and will be available in various regional languages, including Hindi, Gujarati, Marathi, Bhojpuri, Tamil, Telugu, Kannada, Bengali, and Punjabi from 10 May, 2024.
Click on this link to watch the TVC now:
