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Vibhu Agarwal launches ‘Hari Om,’ India’s first mythology OTT

This one-of-a-kind mythological OTT platform that serves as India’s first one-stop destination for cultural and religious content is all set to launch in June 2024

by MN4U Bureau
May 15, 2024
in OTT
Reading Time: 2 mins read
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Vibhu Agarwal launches ‘Hari Om,’ India’s first mythology OTT
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Hari Om, India’s innovative mythological OTT platform led by Vibhu Agarwal, redefines digital content, offering a unique hub for Indian heritage. With a vast collection of mythological content, Hari Om bridges global audiences to India’s cultural essence. Launching in June 2024, it will feature over 20 epic shows, boasting top talent.

This unique OTT platform offers ‘U’ rated series for various age groups, including seniors, children, and young adults. It features long and short formats, along with bhajans in video and audio. Kids can explore curated animated mythology content exclusively on this platform.

Vibhu Agarwal, known for innovation, launched platforms like Ullu and Atrangii, revolutionizing the Indian digital scene. His ‘Hari Om’ OTT is India’s pioneering mythological platform, a unique global concept.

Vibhu Agarwal, on the announcement of Hari Om shared, “As Indians, it is essential for us to know our roots, culture, tradition, and heritage to develop a sense of pride and respect for it. This app is one of its kind by any OTT platform in the world to feature only mythological and religious content which can be consumed by the entire family together. Recognizing the demand amongst the senior citizens and younger audiences to explore our Indian mythology, we are delighted to announce this unique, clutter-breaking destination, bridging the existing gap. Hari Om is designed for family audiences worldwide, with the belief that it will be embraced by viewers and serve as a source of enlightenment to various nationalities across the world.”

Nivedita Basu, Senior Vice President Group, added, “It is an enriching experience to work with a visionary mind like Vibhu Agarwal and bring to reality such innovative and unique ideas. At ‘Hari Om’, our focus is on producing inspiring and visually spectacular shows that bring our untold mythological stories to life. These shows feature exceptional casts, immersive storytelling, and informative yet entertaining content, aiming to showcase to the world our rich religious and cultural heritage.”

The app will present over 20 untold stories like “Shri Tirupati Balaji” and “Mata Saraswati” on various platforms. High-budget religious shows feature actors like Sharad Malhotra and Rati Pandey in leading roles, offering viewers a glimpse into ancient times.

‘Hari Om’ aims to be a hub for mythological enthusiasts, offering entertainment, education, and cultural insights.

Tags: Hari OmNivedita BasuVibhu Agarwal

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