Mumbai: Turtlemint, an insurtech platform, has launched its newest digital AD campaign, “Bharosa Jeet Liya” created by Tilt Brand Solutions. This campaign looks to pay tribute to the efforts and dedication of insurance advisors, who the company said go above and beyond in their service to serve their clients.
Set against the backdrop of everyday life, “Bharosa Jeet Liya” showcases the extra lengths insurance advisors go to, to provide personalised guidance and support to their clients. Turtlemint’s ad looks to capture these moments of empathy, expertise, and commitment, highlighting the impact that insurance advisors have on the lives of individuals and families.
The film showcases how the advisors use Turtlemint’s advanced tools to swiftly navigate through options, ensuring that they can focus more on personal interactions and less on administrative tasks. This use of technology enables them to provide personalised guidance and tailored solutions, creating unparalleled customer experiences. The film also highlights the brand’s promise to stand by their advisors and enable them to become successful financial advisors.
During the launch, Dhirendra Mahyavanshi, co-founder, CEO Turtlemint, said, “At Turtlemint, we believe in the power of trust and the indispensable value of human touch in our services. ‘Bharosa Jeet Liya’ is more than a campaign; it’s a celebration of how our advisors use our technology to enhance their ability to connect with and support their clients. This campaign stands as a tribute to the dedication of our insurance advisors, who tirelessly work to make the insurance experience more accessible, understandable, and, most importantly, trustworthy for our clients.”
Prasad Venkatraman, executive VP Tilt Brand Solutions said, “In our previous campaign, we highlighted how Turtlemint’s technology and advisors partner together to serve consumers. This time we wanted to celebrate the human connection at the heart of insurance—how the advisors go the extra mile while serving their customers, leveraging Turtlemint’s technology. We decided to use the bot as a creative device to narrate the story of heartfelt interactions between advisors and customers and how the advisors, equipped with cutting-edge tools, provide tailored solutions, ensuring unparalleled customer experiences.”
The campaign will go live on both digital and OOH mediums across India. Turtlemint added that it hopes to celebrate the exisiting insurance advisors, and also motivate youngsters to join the insurance business.
