Mumbai: TV advertising for IPL 17 reflected growth of 18% in ad volumes/per channel, compared to IPL 16 for the first 64 matches: TAM Sports-IPL 17 Advertising Update. > In IPL 17, the count of categories and advertisers were increased by 45% and 33% respectively compared to IPL 16.
Top Categories and Advertisers of IPL 17 and IPL 16 (64 Matches):
> The top 5 categories in IPL 17 collectively added 45% share of ad volumes with Ecom-Gaming leading the list. Also, out of the top 5 categories, 2 of them belonged to F&B Sector.
> Ecom-Gaming and Pan Masala were the only common categories between IPL 17 & IPL 16.
> In Advertisers, Parle Products secured 1st position with 11% share of ad volumes during IPL 17. Additionally, Sporta Technologies and K P Pan Foods were the common advertisers between IPL 17 and IPL 16.
> Together, the top 5 advertisers of IPL 17 covered 35% share of ad volumes.
> Parle Products was the top advertiser in 44 matches of IPL 17.
New Categories and Brands in IPL 17 compared to IPL 16 and Categories not in IPL 17 compared to IPL 16 (64 Matches)
> In IPL 17, there were 34 new categories and 112 new brands present compared to IPL 16.
> Out of the top 5 New Categories, 2 of them were from F&B Sector and 2 belonged to BFSI Sector.
> Among the top 5 New Brands in IPL 17, Parle Food Products secured 1st position, followed by Fogg.
Common and Exclusive brands on National (Hindi+English) Channels vs. Regional Channels in IPL 17 (64 Matches)
> In IPL 17, Dabur Real Range was the leading brand on Hindi+English Language Channels. Also, Mobil Super/Mobil Super Moto dominated the top brands list on Regional Language Channels.
> During the 64 matches of IPL 17, there were total 108 brands that advertised on both Hindi+English Language Channels and Regional Laguage Channels in which Parle Food Products was the leading brand
