Bhubaneswar: Subrat Kar, a seasoned entrepreneur who earlier founded Vidooly, has announced his new venture MotorFloor. After selling his first venture to the Good Glamm Group., he is building an online marketplace for all types of commercial vehicles, viz. Trucks, Tractors, Buses, and 3-wheelers. MotorFloor helps buyers choose the right set of commercial vehicles per their business needs and facilitates the complete end-to-end buying process through the platform. It targets individual buyers as well as business owners in 8 industry verticals like construction, infrastructure, mining, transportation, travel, FMCG, e-commerce, and small businesses.
Speaking about the venture, Subrat shared, “Currently if someone wants to buy a commercial goods/passenger vehicle, he has to travel long distances and visit multiple dealers for the best price and speak to various banks/NBFCs for financing. Oftentimes these customers are misguided by the sales executives. We’re building MotorFloor to help customers make better informed decisions by checking the specifications, on-road prices, features, and other details of the vehicle. They can also speak to our vehicle experts for guidance on their purchase and also choose financing options, all in one place”.
Currently, MotorFloor is self-funded and has a 25 member team based in Bhubaneswar.
MotorFloor plans to foray into the offline segment in the coming months with 7 experience centres spread across the Eastern part of the country. These multi-brand offline experience centres will allow the customers to get unbiased expert opinions, and test drive models from 10+ commercial vehicle brands with quick financing options.
Rural Inclusion
Rural customers, especially farmers are price sensitive and it becomes difficult to convince them without showcasing a physical product. As an omni-channel platform, MotorFloor not only focuses online but also going after every touchpoint in their buying journey.
Trust plays a major role when dealing with rural customers. While this has been a struggle for many major platforms, MotorFloor is committed to addressing the issue from its inception. It has currently deployed a 50+ strong ground team across 3 states and plans to add more in the coming months.
MotorFloor has partnered with 4 banks and NBFCs, and 3 insurance companies to ensure a smooth purchasing journey for the customers.
