Bangalore: Kakkoii Entertainment, led by industry veteran Yousuf Rangoonwala, is excited to announce its partnership with HoneyVeda, founded by Hardik Joshi, known as the “Bee Man and Honey Man of India.” Kakkoii will provide brand strategy, design, packaging, social media content, and performance marketing services for HoneyVeda.
Over the last five months, Kakkoii Entertainment dived into the world of bees guided by Hardik Joshi, crafting a compelling brand purpose for Honeyveda. Hardik, since 2016, has focused on enhancing honey quality, protecting bees vital for pollination, and uplifting beekeepers and farmers in India. His commitment to these endeavors is truly inspiring.
On World Bee Day 2024, Kakkoii Entertainment became the official AOR for HoneyVeda, marking a significant milestone. HoneyVeda gained national recognition after appearing on Shark Tank, where Hardik Joshi’s pitch impressed viewers and received praise from Anupam Mittal. Known for exceptional taste, HoneyVeda stands out for Hardik’s hands-on approach from beekeeping to farming.
Yousuf Rangoonwala, Founder, CSO and Executive Director for Kakkoii Entertainment said, “Our team at Kakkoii Entertainment is already ‘buzzing’ with ideas and enthusiasm for HoneyVeda. Our goal is to differentiate the brand, and we have a very exciting and meaningful purpose for it. Through it, we will highlight the importance of bees, beekeepers, and farmers, while also promoting Hardik Joshi’s remarkable journey and vision for making cruelty-free honey, and the marvelous pure honey, which honeyveda extracts, harvests and sells. The brand is already working with a few state governments, to make high quality honey more mainstream. We went deep into the category, and culture and mindset of Indians towards honey, to write the strategy for the brand. In a way, I would say, we’ve written the Bible for building a honey brand in this country. Now, This partnership is set to bring HoneyVeda’s story and products to a wide audience, creating a buzz in the industry, and the nation.”
Hardik Joshi, the founder of Honeyveda conveyed to the media said, “I see Kakkoii’s team as the co-founders for Honeyveda, and an extension of our marketing team. Frankly, their work has been so nuanced, sharp and thorough so far, they have understood the category, and what is required for the brand, better than us. This collaboration between HoneyVeda and Kakkoii Entertainment is the start of a new chapter filled with ideas, a new avatar of the brand and impactful campaigns. Stay tuned for more exciting updates as we work together to elevate HoneyVeda’s presence and influence.”
