Mumbai: Blackberrys, an Indian menswear brand that positions itself as being the country’s ‘Fit Expert’, has come up with yet another unique idea that redefines customer service. As part of the brand’s ReFit service, men across India can head to a select Blackberrys store near them and have one of their outfits perfectly fitted by its Fitexperts.. The offer is available until 12 June 2024 .
Whether it is a suit, a jacket, a pair of trousers or a shirt bought by a customer from any other brand, the Blackberrys Fit Experts will ReFit that outfit at no cost. The service is aimed at enabling men to stay stylish and relevant through evolving fashion trends by refitting their favourite outfit for them.
“For over three decades, Blackberrys has been known as the country’s ‘fit expert’ when it comes to the nuances of crafting menswear. Through our innovative ReFit service, we invite customers from across India to experience the joy of wearing a perfect fit. Through this exercise, we hope to show them how a great fit can cut the most flattering silhouette and bring a positive shift in the way you carry yourself,” said Nitin Mohan, director, Blackberrys.
Blackberrys’ complimentary ReFit service targets men who it says have a cherished piece of clothing – a suit holding sentimental value or a favourite jacket with a beloved fabric that lies neglected because it has lost its shape and relevance as per current fashion trends or simply a recently bought shirt that isn’t fitting you the way it should. “This is where Blackberrys expertise as India’s ‘fit expert’ comes to breathnew life into your favourite clothing!” Nitin adds.
Blackberrys explains that it caters to the ambitious and driven man – the ‘doer’ who embodies confidence, innovation and an entrepreneurial spirit. Since 1991, the brand has empowered men to look and feel their best, offering impeccable tailoring and comfortable, stylish designs that make them stand out from the crowd.
