Disney+ Hotstar announces ‘Caught & Bold’ show for ICC Men’s T20 World Cup 2024, featuring champions like Harbhajan Singh, S. Sreesanth, Piyush Chawla, Ambati Rayudu, Sanjay Manjrekar, and global cricketers. Hosted by Varun Thakur and Rohan Joshi, with Ocean Sharma, Arjun Pandit, and Navneeth Krishna, aring live every match day from June 2 on Disney+ Hotstar.
Commenting on this unique show, Dhruv Dhawan, Head Ads at Disney+ Hotstar said, “With ‘Caught and Bold,’ we aim to enhance India’s cricket watching experience, both with our quality product and with content that resonates with the avid cricket fans in India, while giving our advertisers an opportunity to connect with this community beyond the live match. By blending cricket analysis with a dose of humour and interactivity, we’re creating an entertaining and engaging experience. We’re thrilled to bring this fresh perspective to our viewers and advertisers alike.”
This fan-hosted cricket show offers a unique blend of humor, interactive segments, and candid moments from the ICC Men’s T20 World Cup, engaging viewers with quizzes and discussions in a lively, bold style. ‘Caught and Bold’ stands out for its fresh approach, making fans participants in the action, while the hosts bring humor and wit through ‘bindaas poll’, keeping the show entertaining and interactive.
This cricket show offers brand associations for pre, mid, and post match segments, allowing brands to connect with the cricket community through unique segments like pitch report, playing 11, and highlights, aligning with the brand’s philosophy.
Advertisers are keen on the show; Kent RO is the title sponsor and Macho Hint is the co-sponsor for Disney+ Hotstar’s ‘Caught & Bold’.
