National: Lifree, a Japanese adult diaper brand, appointed TV actress Rupali Ganguly as its ambassador due to her impactful role as Anupamaa, fitting the brand’s focus on health issues, empathy, and understanding. Lifree aims to boost consumer trust through her relatability and credibility.
The brand launched the DVC campaign, “Leakage ka no dar, jiyo khul kar”, to raise awareness on adult incontinence and promote the benefits of using adult diapers, featuring an actress sharing her mother’s struggles with urinary incontinence and how Lifree Adult Diapers’ 12-hour absorption capacity restored her confidence, enabling her to live independently.
Speaking about their commitment to providing effective solutions, Yuji Ikeda, the Managing Director at Lifree, said, “As a brand, our primary objective has always been providing an ease of life to the adults with urinary incontinence. Lifree Adult Diapers are designed to offer unparalleled protection that ensures our consumers can go about their daily activities, hence fostering a sense of empowerment. We are delighted to join hands with Rupali Ganguly and spread awareness of sensitive health-related concerns with dignity.”
Rupali Ganguly, said, “Brands like Lifree are trying to solve a problem that needs to be more widely discussed, and this made me join the initiative and spread awareness. This DVC communicates that battles of old age are not fought alone. I want my audience to know that they have partners who will support them while dealing with such medical conditions. And with Lifree, older adults can now live a life full of confidence and independence.”
The product empowers older adults with confidence using advanced technology for a powerful absorption core capable of holding 6 glasses of liquid. It serves as a trusted partner, offering comfort, confidence, and renewed vitality.
