Gurgaon: Mamaearth has partnered with Swiggy Instamart for a special sampling activity in Delhi NCR to celebrate World Environment Day.
Mamaearth partners with Swiggy Instamart to distribute seed samples with 30,000 orders on World Environment Day, emphasizing shared dedication to sustainability. The goal is to inspire eco-friendly habits and encourage home gardening. By collaborating with Swiggy Instamart, Mamaearth expands reach for promoting a greener lifestyle.
The brand believes in promoting goodness through daily choices reflected in its products like Plant Goodness, where each order plants a tree. This initiative aims for afforestation, supporting farmers, and sustainable coexistence. The brand is dedicated to serving consumers, society, and making the world better.
Anuja Mishra, EVP and Chief Marketing Officer, Honasa Consumer Limited comments; “At Mamaearth, we believe in the power of doing good to drive meaningful change. Through our partnership with Swiggy Instamart on World Environment Day, we are excited to engage with our consumers and encourage them to join us in our mission to plant goodness and make a difference for the planet. Beyond the immediate act of planting seeds, we aspire to ignite a sense of empowerment that these small activities can create for the collective good.”
Talking about the initiative, Anirban Roy, VP – Category, Growth & Revenue, Swiggy Instamart said– “We are excited to partner with Mamaearth on this meaningful initiative for World Environment Day. By including complimentary seed samples with 30,000 orders through Swiggy Instamart, we aim to inspire our consumers to take small but impactful steps towards sustainability. This collaboration not only highlights our shared commitment to environmental stewardship but also empowers our customers to contribute to a greener future right from their homes. Together, we believe we can make a significant difference in promoting eco-conscious lifestyles and nurturing a more sustainable planet.”
The brand’s Plant Goodness initiative aims to plant 1M trees by 2025. So far, 600,000 trees have been planted through partnerships with NGOs and farmers in Rajasthan, Uttar Pradesh, and Haryana. Fruit-bearing saplings boost farmers’ incomes while creating carbon sinks on farmlands. This agroforestry approach helps achieve ‘Net Zero Carbon’, sequestering 250,000 tons of carbon, generating 500,000 tons of oxygen annually, and greening 3,500 acres.
