Bridgers PR has won the corporate communications mandate of GUVI, an IIT-M & IIM-A incubated vernacular Ed-tech platform, following a multi-agency pitch to the personalised learning solutions provider. The mandate encapsulates positioning GUVI’s spokesperson as a thought leader in the industry, as well as media relations and corporate communications. Bridgers will focus on leveraging its specialised data-driven initiatives and strategic campaigns to felicitate the spokesperson as an industry leader and position him as the critical factor behind the multi-crore firm’s innovation-driven growth plans.
Commenting on the exciting partnership, Mr. Anubhav Singh, Founder of Bridgers, quipped, “The Ed-Tech industry is rapidly becoming the enabler of thousands of Indian youths in their professional journey. Firms like GUVI are evidence of the transformation they are bringing — combining talent and desire while putting aside linguistic barriers, contributing to India’s meteoric growth to become the technological capital of the world. Everyone at Bridgers is thrilled to enhance and achieve the narrative of the firm’s corporate communication strategy and assist its management to chart new success and become domain experts, empowering the youth in new communities in the process.”
Focusing on the scope of the collaboration, Mr. Arun Prakash, Founder & CEO of GUVI, said, “As technology encompasses the world, the importance of new-age skills and professions in a supportive role becomes critical for the success of the global endeavour. GUVI is dedicated to providing innovative and customised learning solutions to learners in the comfort of their native languages and Bridgers will help boost our corporate communication strategies, positioning us as industry leaders in a highly competitive zone. We are pleased to onboard Bridgers PR as our corporate communications partner and remain confident that this partnership will put us in a unique position as an innovative force in the Ed-Tech domain. In today’s data and AI-driven world, combining our expertise with the dynamic and forward-thinking team of Bridgers will help us focus on establishing thought leadership in the industry, reevaluate benchmarks, felicitate innovation and change while reshaping the future of digital upskilling.”
The partnership will ensure close collaboration between Bridgers and GUVI’s corporate communications & marketing team to enact an extensive strategy, focusing on corporate messaging and positioning the latter as a visionary and industry trendsetter in India.
