Swiggy Instamart's 'Yeh Se Leke Woh Tak' campaign features Rohit Sharma and Ritika Sajdeh

Swiggy Instamart’s ‘Yeh Se Leke Woh Tak’ campaign features Rohit Sharma and Ritika Sajdeh

Mumbai: Swiggy Instamart in India features a new ad with cricket legend Rohit Sharma and his wife Ritika Sajdeh for the ‘Yeh Se Leke Woh Tak’ campaign, highlighting the platform as the go-to store that delivers over 12,000 products quickly and conveniently.

The film captures Rohit and Ritika in their cozy living room, casually conversing and browsing phones. Ritika, using the Swiggy Instamart app, asks Rohit if he needs anything. Despite his forgetful style, Rohit manages to signal “Yeh” for tea. Understanding his cue, Ritika adds tea cups to her Swiggy Instamart cart.

During the conversation, Rohit struggles to recall item names, using vague terms like “Woh” for his phone charger and mimicking a pull shot for a vegetable chopper, which Ritika understands instantly. Familiar with his disjointed speech, she adds the items to the cart before he finishes. This communication reflects their connection, humorously showcasing Rohit’s forgetfulness with “Yeh” and “Woh” and highlighting the variety of products on Swiggy Instamart – “Yeh Se Leke Woh Tak.”

Commenting on the campaign, Ashwath Swaminath, CGMO, Swiggy stated, “We are excited to introduce the ‘Yeh Se Leke Woh Tak’ campaign with Rohit and Ritika. This campaign brings to life the extensive assortment of products offered on Swiggy Instamart, all delivered in 10 minutes. It reinforces Swiggy Instamart as the go-to place for almost anything in 10 minutes, making shopping convenient for everyone.”

The campaign, starring a popular Indian cricketer and his wife, aims to connect with shoppers looking for a quick shopping experience on Swiggy Instamart, offering a wide selection of items like toys, electronics, socks, bedsheets, sunscreen, and air coolers, all delivered within 10 minutes.

Rohit Sharma, exclusively represented by RISE Worldwide, said, “The Swiggy campaign will resonate with so many married couples, bringing alive the love and understanding they have, of each other.”