Mumbai: In recent years, the packaging industry has experienced significant transformation as shifting consumer dynamics have created a strong need for sustainable solutions. The era of single-use plastics and over-the-top packaging has given way to eco-friendly packaging, driven primarily by an increasing awareness of climatic changes, mounting plastic pollution, and sustainable mindsets. Subsequently, eco-conscious consumers are more keen on buying from brands adopting green packaging solutions.
Against this backdrop, DCGpac, a packaging platform recently conducted a survey to uncover the shifting consumer perspective regarding sustainable packaging and its effect on their buying behavior. That said, the survey was conducted on online professional network LinkedIn. In tandem, the survey unveiled that the rise of eco-friendly choices has led 84% of consumers’ buying capacity to be influenced by sustainable packaging.
As sustainable packaging continues to be more compelling against combating plastic pollution and curbing environmental damage, 96% of the consumers surveyed revealed that they prefer to buy products with sustainable packaging, completing their responsibility as eco-conscious buyers. Although sustainable packaging tends to be expensive, 89% of consumers are willing to pay more for products with green packaging, primarily because it aligns with their values and ethics.
Commenting on the demand for sustainable packaging, Suresh Bansal, founder DCGpac said, “The packaging industry is undergoing a paradigm shift, facilitated by the need for sustainability and consumer demand for eco-friendly solutions. As a result, it has become a strategic imperative for businesses to prioritise sustainable packaging. By embracing this efficient solution, businesses have the opportunity to build a greener future, whilst leveraging the benefits of an eco-conscious customer base.”
Given that 90% of customers today support brands that commit to sustainable packaging practices, brands are more keen to offer products that are both made and packaged in ecologically safe layers. Thus, as the need to strike a balance between well-priced and sustainable packaging becomes more intrinsic, the survey highlighted that 83% of brands are shifting towards adopting sustainable packaging by making use of recyclable and compostable materials, fit for reducing the carbon footprint.
The insights gathered in the survey demonstrate the pivotal need for brands to embrace sustainable packaging solutions, which will serve as the cornerstone for business success by elevating reputation, market competitiveness, and expanding consumer base. The poignant shift towards green packaging presents an opportunity to promote a circular economy by addressing the environmental loop through recycling and sustainable processes.
