Mumbai: Graphisads an advertising company and Outdoor Media owner, has entered into a partnership with the Indian Institute of Management (IIM) Lucknow to unveil G Force. This is an accelerator programme. This initiative aims to cultivate and empower aspiring entrepreneurs within the media sectors through a collaboration.
The Memorandum of Understanding (MoU) was signed today and looks to bridg the gap between the advertising world and am academic institution to foster innovation and entrepreneurship.
Mukesh Gupta, CMD Graphisads said, “This collaboration marks an exclusive effort in India, uniting Ad. Agency with an esteemed academic institution to propel media startups forward. ” With our robust media presence, client relationships, and extensive network, we are poised to create numerous success stories with around Rs. 100 crores in the coming three years.”
Arunodaya Bajpai, COO IIM Lucknow Enterprise Incubation Center, said, “We are happy to collaborate Graphisads’ G-Force and welcome startups in the dynamic Media and Entertainment sector. With the industry rapidly approaching Rs. One lakh crore, coupled with ongoing disruptions, it holds immense growth potential. Our focus spans key sub-sectors including Gamification, event automation, influencer marketing, adtech, DOOH platforms, Programmatic Media Opportunities, and mar-tech. Through personalised guidance, we aim to equip startups for market readiness.“
Graphisads has assembled a mentor board. Mentors include media professionals Anurag Batra, chairman, Exchange4Media and Business World; Anil Dua, CRO HT Media; Varun Kohli, COO of Times Network; Mona Jain, CRO of Zee Media; and Rajeev Gupta, CEO Adaan Digital Solutions.
Alok Gupta, director, Graphisads remarked, “We extend heartfelt appreciation to these industry leaders who have generously contributed their expertise to this initiative. This collaboration is our commitment to give back to the industry that has nurtured us.”
