National: ITC Sunfeast, SuperMilk launched the “Nalladhu Thedi Varum” campaign, starring Tamil superstars Sneha and Simran in their first joint ad, spreading a heartwarming message to families in Tamil Nadu.
The campaign turns around the idea of seeking good things, showing that goodness can also find us. Set in a village scenery, it promotes Sunfeast SuperMilk Biscuits, highlighting their milk and Naatu maatu paal.
The film opens with Sneha and Simran stepping out of an SUV, their children running ahead with bright smiles and evident excitement. The scene shifts to a tranquil coconut grove where the children are engrossed in a traditional rural game, their laughter echoing through the surroundings. Sneha’s son curiously questions his mother about their frequent trips to the village, prompting Sneha, enjoying a piece of sugarcane, to explain that they seek out positive experiences. Simran’s child, listening intently, asks what she means by “positive experiences.” Simran enthusiastically describes the joys of village life, with Sneha adding more delightful details, all pointing towards the benefits of Sunfeast SuperMilk Biscuits.
Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Ltd., commented on the campaign:“With the ‘Nalladhu Thedi Varum’ campaign, we aim to remind our consumers that sometimes the best things in life come to us, just like the Sunfeast SuperMilk Biscuits. This campaign celebrates the essence of simplicity, embodied by our product.”
Get ready to be captivated by the upcoming campaign for Sunfeast SuperMilk biscuits, highlighting modern convenience and goodness. Stay tuned for the heartfelt launch featuring Sneha, Simran, and their families experiencing the joy of Sunfeast SuperMilk.
