Mumbai: Dharma Cornerstone Agency’s (DCA) music division has welcomed singer Neha Kakkar to its roster of talents. Following the agency’s recent onboarding of artists, this move aims to further solidify DCA’s foothold in the music talent management landscape.
The aim is to strengthen DCA’s repertoire of talents, and also to further boost Kakkar’s reach. The synergetic partnership will look to leverage DCA’s network and expertise to stage her as a pop sensation in the M&E industry, not just nationally but also globally.
Karan Johar said, “I’ve had the pleasure of working with Neha Kakkar on several Dharma films. Her invincibility, immense talent, and unabashed love for the craft have helped her carve her niche in the industry and become the brand she is today. We, at DCA, are elated to welcome such a powerhouse of talent. We aim to further push the envelope by promising a collaborative environment”.
Kakkar mentioned, “I am thrilled to join the Dharma Cornerstone Agency family! Karan Johar Sir’s vision and passion for creativity align perfectly with my own artistic goals. I’m excited to be a part of a roster that celebrates innovation and excellence. This new chapter in my journey promises to be an unforgettable one, and I can’t wait to create magic with the DCA team!”
Uday Singh Gauri, CEO, Dharma Cornerstone Agency said, “Neha Kakkar’s induction into the Dharma Cornerstone Agency family marks a significant milestone for us. Her phenomenal talent, combined with her dedication and passion, makes her an invaluable addition to our roster. We’re eager to leverage our expertise and resources to amplify her artistic vision and take her career to unprecedented heights. Neha’s unique sound and style will continue to captivate audiences, and we’re proud to be her partners in this exciting new chapter.”
Hamza Kazi, the head of music division Dharma Cornerstone Agency, said, “Dharma Cornerstone Agency has always strived to cultivate a music community, welcoming artists of all genres to the family. We are thrilled to welcome a talent like Neha Kakkar, who has impacted the Indian audience not only with her exceptional singing and diverse discography but also with her presence and attitude. DCA will act as a catalyst for Neha, boosting her talents and brand by unlocking several branded and musical avenues.”
DCA caters to industry needs, which include celebrity associations, sponsorships, IP development and affiliations, as well as brand activations. Currently, music artists are looking for agencies where they can experiment and get equipped with resources to reach wider audiences. DCA explains that it houses such talents and helps them manoeuvre through the world of music by providing them with the resources and strategic placements to gain visibility.
