Mumbai: The UP Warriorz, a WPL team owned by Capri Spartnerhad partnered with Baseline Ventures for Season 3.
In the last decade, Baseline Ventures has excelled in signing strategic partnerships for athletes and securing sponsorship deals for sports properties in India and worldwide.
The partnership between Capri Sports and Baseline Ventures aims to boost the sporting ecosystem in India, with a focus on elevating women’s sports. UP Warriorz has been leading the way in promoting women in sports, with young players showcasing remarkable performances.
Capri Sports partnering with Baseline Ventures, leaders in athlete representation for women, enhances the initiative. The collaboration holds promise for significant influence in women’s sports and cricket.
Speaking on the occasion, Managing Director & Co-Founder at Baseline Ventures Pte Ltd. Tuhin Mishra, said, “Capri Sports’ UP Warriorz are a brilliant team, both on and off the field. They have shown a very unique approach so far, and we are delighted to be partnering with them. We are confident that together, we will be able to create strategic yet meaningful partnerships.”
“Baseline Ventures, a pioneer in women’s sports, brings invaluable expertise in terms of sports marketing to this partnership. Their focus on women’s sports is very encouraging, and together, we aim to inspire young athletes and secure strategic commercial partnerships that elevate the profile of women’s sports and the ecosystem in India,” said Jinisha Sharma, Director, Capri Sports.
“We are excited to partner with Baseline Ventures, who are known for their exceptional sports marketing. That they work with the best like Smriti Mandhana, Nikhat Zareen, and Vinesh Phogat among others, emphasises how Baseline maintains high standards. Their experience will help us find commercial partners aligned with our vision, enhancing the women’s sporting ecosystem and supporting our growth,” said Kshemal Waingankar, COO, Capri Sports.
In the WPL, the UP Warriorz, led by captain Alyssa Healy, featured players like Deepti Sharma and Sophie Ecclestone. They finished third in the first season and fourth in the next. Young Indian talents such as Shweta Sehrawat, Vrinda Dinesh, and Parshavi Chopra have shone for the team in their distinctive yellow and purple uniform.
