Mumbai: Traditional sweets and snacks major Haldiram’s recently unveiled its Teej campaign – ‘Teej ki Meethi Reet’. It aims to highlight the brand’s focus on celebrating the timeless traditions of Teej which underlines the onset of the monsoon season and the perineal bonds of love and togetherness.
Haldiram’s Teej campaign looks to align with the vultural celebration with a selection of Ghewar in flavours to suit diverse palates.
During the occasion of celebrating Teej, Haldiram’s has introduced Ghewar and Feni gifting hampers, including the Teej Ghewar Box, Teej Ki Mithaas Tray, and Teej Ki Mithaas Hamper. Each hamper contains Ghewar and Feni including Malai Ghewar, Kaju Cream Ghewar, Kesar Ghewar, Plain Ghewar, Rose Ghewar, White Feni, Kesar Feni, etc., among others.
Kailash Agarwal, president- Retail QSR, Haldiram’s, said, “We at Haldiram’s always celebrate India’s rich cultural heritage through our range of signature delicacies. Our ‘Teej ki Meethi Reet’ campaign is a tribute to the joy and togetherness that the celebration of Teej represents. We are excited to bring a taste of tradition to our customers with our special Teej offerings.”
One can find the specially curated hampers at Haldiram’s stores and restaurants, website and also order online through Zomato.
Campaign video-
View this post on Instagram
View this post on Instagram
