Mumbai: AI-powered services provider MediaMint has appointed Rajeev Butani as CEO. He succeeds co-founder Aditya Vuchi, who will remain on the Board of Directors.
Vuchi, who served as MediaMint’s CEO for the previous 14 years said, “As we continue to accelerate innovation and revenue realization for businesses worldwide, we are excited to have Rajeev serve as CEO to guide us through the next phase of MediaMint’s expansion. Rajeev has served as Executive Chairman of the company and understands our business and culture and we look forward to his collaboration with MediaMint leadership, employees, and customers to build on our past successes.”
Butani joined MediaMint in 2023 as Executive Chairman after a 25-year tenure at Accenture, where he held various roles including Senior Managing Director and Group Technology Officer for Accenture’s Communications, Media, and Technology Operating Group on a global scale, in addition to being a member of Accenture’s Global Leadership Counsel.
Avnish Mehra, Vice Chairman, Private Equity at Everstone Capital, and David Wasserman, Co-Founder and Managing Partner at Recognize said, “Rajeev is the right person to help drive adoption of MediaMint’s next generation services and going forward to help us identify acquisitions that will complement MediaMint’s vision of an AI-powered platform of services. We are delighted to have Aditya’s full support in this transition and look forward to Rajeev’s stewardship as we expand MediaMint’s global business.”
With 2,000 employees in offices worldwide, MediaMint provides operational support for digital marketing to over 100 global customers. They assist with ad operations, creative services, and customer services for various digital marketing platforms. Positioned strategically, MediaMint optimizes advertising performance and minimizes operational costs in the rapidly growing digital marketing landscape.
