National: Veet® has unveiled its groundbreaking Veet Pure range in Mumbai. Bollywood star Sara Ali Khan, the brand ambassador, introduced the product at an exclusive event. This innovative line promises salon-smooth results in just 5 minutes and provides a no-compromise hair removal solution.
Veet’s new range, Veet Pure, featuring natural extracts like organic aloe vera, rose, and mint, elevates hair removal. Tailored for modern women, it offers a gentle, effective solution tackling common cream concerns including odor.
Actress and Brand Ambassador Sara Ali Khan expressed her excitement at the launch, “I have always been an integral part of the Veet family and have witnessed how it has always catered to the needs of modern women. Hair removal can be such a task, we don’t necessarily have the time to indulge in time-consuming salon appointments every time. Veet Pure is a game-changer for women who want an easy and effective hair removal solution that’s also gentle on the skin.”
Speaking on the occasion, Kanika Kalra, Regional Marketing Director, Health, Reckitt South Asia said, “At Reckitt, we aim to deliver the best user experience that addresses consumers’ interests, with a sharp focus on constant innovation and excellence. We’re proud to introduce a product that combines effectiveness with gentle care, reflecting our mission to enhance women’s lives. With the new Veet Pure, we aim to deliver the superior choice of hair removal to all the women who want a hassle-free experience with a salon-smooth finish every time. We understand the importance of gentle, effective, and convenient hair removal options, and Veet Pure delivers just that. Our consistent efforts to innovate ensure that we provide the best products to our consumers.”
Veet Pure offers consumers smooth, moisturized skin in 5 minutes^, setting a new hair removal standard. It exfoliates, providing a holistic beauty solution without compromising quality. The new packaging accentuates Veet’s innovation and quality commitment.
Veet Pure offers salon smoothness at home nationwide, priced from INR 54 for 15 grams.
