Bengaluru: Meesho has launched its new campaign, ‘Shopping ki Power,’ aimed at promoting e-commerce adoption in India. The initiative targets first-time shoppers, encouraging them to leverage platform features for an enhanced shopping experience. With the tagline ‘Shopping ki power lo apne haath mein,’ the campaign urges consumers to embrace informed and smart purchasing decisions.
Developed by DDB Mudra in collaboration with Meesho’s creative team, the campaign takes an educational approach. It focuses on two critical factors influencing consumer trust in online shopping: the use of authentic customer images and reviews. By showcasing these elements, Meesho aims to empower shoppers to make confident choices aligned with their expectations, thereby elevating their overall shopping journey. Additionally, the campaign educates users about Meesho’s hassle-free ‘easy return and refunds’ policy, reinforcing the platform’s commitment to a secure shopping environment. Overall, ‘Shopping ki Power’ seeks to empower and educate consumers, fostering trust and confidence in Meesho’s e-commerce platform.
Commenting on the campaign launch, Milan Partani, General Manager, Growth at Meesho, said “At Meesho, we are dedicated to ensuring every shopper has a safe and seamless online shopping experience. E-commerce opens up a world of possibilities, but new to e-commerce shoppers need guidance to ensure that they find the right products to meet their needs. Our new ‘Shopping ki Power’ aims to equip users with the tools to make informed purchases and aids with resources available if any issues arise with their order.”
Meesho has adopted a multifaceted approach to address these concerns and bring the campaign to life. By effectively leveraging television as well as social media platforms such as YouTube, Facebook, Instagram, LinkedIn, and Twitter, Meesho aims to bring its message to the masses.
As part of this approach, Meesho has unveiled two engaging TVCs, which aim to debunk common myths about online shopping. The commercial ‘Lucky Draw’ demonstrates how checking reviews and viewing real images can assist customers in making more informed purchases. It explains that by exploring the reviews section, shoppers can verify that the fabric, colour, and design meet their expectations before finalising their purchase. The film ‘Chase’ focuses on Meesho’s ‘easy return and refunds’ policy, demonstrating how customers can return products effortlessly in just three simple steps and receive instant refunds. The commercial highlights how this feature ensures satisfaction and peace of mind for shoppers with every delivery.
Link to the campaign TVC:
Campaign Credits:
Meesho Creative Team: Priyang Davey, Prashashti Tiwari, Yaman Dhingra
Creative Agency: DDB Mudra
Production House: Footloose Films
Creative Team: Rahul Matthew, Harshada Menon, Siddhesh Khatavkar
Director: Indrashish Mukherjee
Producers: Kedhhar Barrve, Pallavi Singh
