Indian cricket star KL Rahul has teamed up with Boldfit, a leading D2C fitness brand, as an investor and brand ambassador for sports gear and equipment, going beyond traditional celebrity endorsements.
Founded by Pallav Bihani, Boldfit has emerged as a key player in India’s fitness industry, offering a diverse range of top-notch activewear, accessories, and fitness gear. With a strong emphasis on innovation and quality, the brand has garnered a loyal following, catering to over 1 crore customers each year.
KL Rahul embodies cricketing excellence, fitness dedication, and aligns perfectly with Boldfit’s focus on performance and innovation. His investment in Boldfit showcases belief in the brand’s vision to inspire fitness enthusiasts nationwide.
“Being a part of Boldfit feels like coming home. As a Bengaluru boy, I’m proud to join forces with a brand that shares my love for fitness and my hometown. I look forward to contributing to Boldfit’s journey and inspiring others to lead healthier lives,” said Rahul.
Pallav Bihani, the founder of Boldfit, is equally excited about the partnership. “Having KL Rahul on board is a huge moment for us. His dedication and drive perfectly match our brand’s values. Together, we aim to start a fitness revolution across the nation.”
Boldfit aims to exceed ₹500 crores in FY26 through a strategic collaboration with Rahul, leveraging his large fanbase to boost market position. With strong foundations and ambitious targets, Boldfit aims to capitalize on India’s fitness boom. This partnership is set to drive growth by expanding product offerings and enhancing customer engagement through innovative campaigns and community-building initiatives.
Boldfit’s partnerships with IPL teams like RCB, CSK, and MI showcase its dominance in sports and fitness. Paired with KL Rahul, Boldfit aims to lead the fitness industry and promote a healthier country.
