Mumbai: As India gears up to celebrate its 77th Independence Day, Nayara Energy unveiled a new brand film as an ode to the unrelenting spirit of Indians who are propelling nation’s growth. Titled ‘Naye India Ka Nayara’, the film captures stories embodying values such as resilience, inclusivity, and sustainability while delving deeper into the evolving identity of a new India.
Conceptualised to capture the essence of a new transforming India, where dreams and responsibility work together to pave the way for a brighter future. The film weaves together stories of determination, inclusivity, and community spirit. From a delivery driver pursuing education, to a female bus driver breaking stereotypes, to a farmer and urban professional collaborating for children’s nutrition, and a woman promoting sustainable fashion, each narrative exemplifies the spirit of India that is visible beyond the metros. As these scenes unfold, energy waves in Nayara’s brand colors ripple through each character, embodying the unity and vigor that fuels the essence of modern India.
This film directed by Mumbai-based digital agency ibs fulcro aims to be a tribute to every Indian who is contributing to our nation’s progress. The role of energy is innate in facilitating the growth of economy and enhancing mobility thereby fueling the dreams and aspirations of billion people. #NayeIndiaKaNayara is a celebration of the dynamic and evolving spirit of India. The film culminates with energy waves traveling through the Nayara refinery, symbolising the source of energy seamlessly connecting businesses and people. The journey through diverse narratives and its focus on empowerment, equality, collaboration, and sustainability culminates in the message of ‘#NayeIndiaKaNayara’.
