India: Zomato has launched of ‘Book Now, Sell Anytime’ feature, which will go live on the Zomato app on September 30th, 2024, starting with the Zomato Feeding India Concert. This innovative feature is designed to address the uncertainties of advance ticket booking and provide a seamless experience for event-goers.
How It Works:
- Customers can buy tickets to their favorite event as soon as they go live on the Zomato app.
- If their plans change for any reason, they can list their ticket on the Zomato app for a price lower or higher than their original purchase price (capped at 2x of the current phase price live on the ticketing platform).
- Once another customer purchases this listed ticket, the seller’s ticket is canceled and a new ticket is issued to the customer purchasing this ticket – issued and authenticated by Zomato.
- The seller will get the full value of their listed price transferred to their preferred payment method (subject to applicable taxes).
Key Measures to Prevent Misuse:
- Customers can buy up to 10 tickets per category for resale.
- The resale price of tickets is capped at twice the current phase price on the Zomato app. If tickets are sold out, the cap is set at twice the final phase price.
For example, if a customer purchased an Early Bird ticket for Rs. 1000 and the current phase price is Rs. 2000, the ticket can be listed for up to Rs. 4000.
Zomato’s goal with this feature is to empower customers to book tickets in advance with confidence, knowing they have flexibility if their plans change. This initiative marks a significant step towards creating a truly customer-first platform and fostering growth in the Indian events industry.
Zomato is committed to evolving this feature and welcomes industry feedback with the spirit of collaboration. The company envisions continuous improvements and encourages open dialogue to refine and enhance this new offering.
