India: Mumbai-based Asymmetrique has secured the brand management and marketing mandate for Ginza Industries Ltd., a leading textile and apparel firm. This partnership will focus on creating distinct identities for Ginza’s brands, including SOIE, Aqua, and a new menswear line, while enhancing their digital presence in the Indian market. The mandate, awarded after a multi-agency pitch, will be managed from Asymmetrique’s Mumbai office.
Asymmetrique, known for its expertise in apparel and lifestyle branding, has been chosen by Ginza as its sole agency partner. Asymmetrique will handle brand identity, packaging, strategic marketing, digital campaigns, and e-commerce management for Ginza’s brands. They will also create engaging video content to enhance brand resonance and drive growth.
Nitin Gupta, Founder and MD of Asymmetrique, shared his excitement about the new partnership, saying, “Ginza’s products, especially under its flagship brand, SOIE, have been underexposed in what is a cluttered and demand-driven market. We believe the quality and experience on offer deserve to be counted amongst the best in India first, and then the world. It is also why we have extended our unique brand-to-sales partnering model; it is exactly what Ginza’s brands need to unlock comprehensive, sustainable growth. We are delighted that the Ginza team has chosen us to partner with them in their journey to greatness for all its brands, starting with SOIE.”
Amrit Sethia, Vice President, Ginza Industries Ltd., expressed enthusiasm about the partnership, stating, “We are delighted to collaborate with Asymmetrique as our Integrated Marketing & Comms. Agency to elevate our brands, including SOIE which is a Luxury Women’s Lingerie & Activewear brand, Aqua our Premium Swimwear brand, and also our soon-to-launch menswear brand. Their proven track record and strategic approach with a deep understanding of the market make them the ideal partner for us. We are confident that this collaboration will help us reach new heights and strengthen our market position.”
